How marketers should react to Facebook's algorithm changes Memes and "Like This!" posts are out and fresh content is in if you want to engage audiences on Facebook, James Scherer writes. The social network's update to its news-feed-organizing algorithm also no longer rewards embedded text links over image-centered link shares, so there's "no reason why your Facebook posts shouldn't be focused around eye-catching images," Scherer writes. SmartBrief/SmartBlog on Social Media (2/11) | Virgin America brings social networking to the skies Virgin America and networking application Here on Biz have partnered to create an in-flight social network for business travelers. Using the LinkedIn API, the network will allow users to connect with travelers on their flight, on other Virgin America flights and at the airport. "The best business connections often happen unexpectedly, and we've heard many stories of partnerships and startup ideas being born on our flights," said Luanne Calvert, chief marketing officer at Virgin America. The Boston Globe (tiered subscription model)/Pack Up blog (2/11)  | Download: Seven Questions Every Advertiser Should Ask About Ad Performance
It's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your campaigns with these simple questions for maximum ROI. Get the guide! |
 | Analysis: Brands fell in love with selfies in 2013 The number of brands posting selfies or running selfie contests on Facebook and Twitter skyrocketed last year, according to this infographic from Unmetric. In January 2013, 13 brands were running Facebook selfie contests and 11 brands were using selfies on Twitter; by December, those numbers had jumped to 207 and 261. Adweek/AdFreak blog (2/11) | Facebook reports high rate of engagement for TV audiences As much as a quarter of a TV show's audience posts about the show on Facebook, and 60% of all TV interactions on the social network occur during the broadcast, according to a SecondSync report commissioned by Facebook. Mobile accounts for 80% of these interactions, the survey showed. "When looked at holistically, real-time activity around TV and [sports] on the Facebook platform is hugely compelling and there are important commercial implications," according to the report. Broadcasting & Cable (2/10), Mobile Marketing Magazine (2/10) | How your Facebook likes could be holding you back Successful brands on Facebook are being punished because they attract fake likes alongside legitimate ones, and the phony accounts end up killing engagement numbers, says Derek Muller of the YouTube channel Veritasium. Jeff Selig of social media marketing firm BostonMediaDomain says for that reason and others, accumulating fans isn't a sound strategy. "I think the days of the popularity contest are over," Selig says. Mashable (2/10) | Walter White gets a "Look Back" video Walter White, the lead character in the series "Breaking Bad," has gotten his own Facebook "Look Back" video. The parody showcases White's transformation "from nondescript high school chemistry teacher to ruthless drug lord" in the style of the ubiquitous Facebook videos, Samantha Grossman writes. Time.com (2/10) |  | If you take likes out of the equation and you are actually selling something, I think you're better off." -- Jeff Selig, chief marketing officer at BostonMediaDomain, as quoted by Mashable | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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