Social Commerce: The End of Microsites

ClickZ Social February 4, 2014 The End of Microsites Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at every level -- from reaching and engaging to converting all the way to retaining. British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. - Adaline Lau Facebook Stock Soars on Mobile Ad Gains Facebook turned out a remarkable quarter in which it achieved many firsts, sending stock soaring more than 15 percent. - Matt Kapko Facebook's Rumored Flipboard Competitor Paper to Launch February 3 Confirming earlier reports that it is ready to take on Flipboard, Facebook announced it is launching its visual storytelling app, Paper, next week, February 3. - Liva Judic The Ultimate Mobile Push Provider Scorecard This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. - Michael Della Penna McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. - Lisa Lacy Content Marketing, Netflix, and the Scent of Content 7 Tools for Creating a Conversion-Optimized Mobile Website Measure Better -- Segmentation Analysis Applied to Email Does Your Email Marketing Suffer From Multiple Personality Disorder? A Sign-up is Not a Customer - 4 Ways to Rethink Conversion Super Bowl XLVIII Winners, Losers and Lessons Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz? Why We Love Shockvertising Which Ads Won Super Bowl XXVIII? VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Social Resources Best practices in extracting data from social media Social media and cloud computing 8 steps to a better social media mix More Social Resources

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