Social Media: Getting Social Customer Experience Right

ClickZ Social February 12, 2014 Getting Social Customer Experience Right A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value but creating customer advocates. Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency A limited-time New York Fashion Week pop-up shop for the brand’s Daisy perfume used tagged social media mentions as currency and rewarded the most creative each day with the best goods. - Lisa Lacy #SESLON 2014: Bringing Campaigns to Life by Marketing in Moment Bruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning your messages for both planned and unplanned moments. - Thom Craver Klout Quietly Tests Native Ad Product Amid Reports of Its Sale to Lithium The company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the same time, Klout is reportedly being sold to Lithium Technologies. - Susan Kuchinskas Enterprise Social Networks May One Day Replace Email Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate in the workplace. - Himanshu Sareen Social Media Can Power Your Sales Pipeline A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? - Russ Fradin Big Data and Small Data: Where the Twain Meets 5 Steps to the Ultimate PPC Mobile Campaign Email Marketers: New Stewards of Privacy and Data A Call to Marketers: Help Us Make Mobile Work Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship Google Inks Deal With comScore for Real-Time Ad Measurement How Not to Waste Your Marketing Budget Team USA Sponsors Seek to Support Olympians Despite #SochiProblems Why Open-Time Personalization Matters Is Our Future Programmatic? Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Social Resources 8 steps to a better social media mix A Picture Is Worth 1,000 Words: Using Visuals to Generate Breakthrough Results from Social Media Marketing, Cara Phillips The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Social Resources

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