B2C Email Marketing: Stop Treating All Cart-Abandoners the Same Way

ClickZ Email Marketing February 11, 2014 Stop Treating All Cart-Abandoners the Same Way A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different ways. Email Blows Social Media Out the Door -- Any More Questions? A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring customers. - Simms Jenkins 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for inspiring loyalty from your email subscribers. - Margaret Farmakis Measure Better -- Segmentation Analysis Applied to Email Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. - Justin Williams Using Personalization to Boost Email Performance: 4 Tips for Success There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. - Jeanne Jennings Coding for Responsive Design Part 2: Adapt or Die By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. - Dave Hendricks Enterprise Social Networks May One Day Replace Email Why Open-Time Personalization Matters Is Our Future Programmatic? Monetizing OTT: Ads, a la Carte, and Subscriptions Tips to Keep the Mobile Search Experience Fresh Evian Encourages Unique Valentine Messages in #ILoveYouLike Manchester United's Twitter Game: Win or Lose? VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade Does Google Control Your Destiny? Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources

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