Bridge the CMO-CIO divide

Web Version This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. Turn CMOs and CIOs into BFFs.   Forrester and Forbes report:  Download now         Dear Digital Marketer, To get the most from new marketing technology, CMOs and CIOs must work together to build effective strategies. But with perspectives and approaches that can vary wildly between disciplines, collaboration doesn't always come easy. A new report by Forbes and Forrester offers insight into the challenges along with practical solutions for success. Download it now to learn how CMO and CIO partnerships have evolved, what you can do to better align your marketing and IT departments, and how Adobe can help. Download report now ›   To get the most from new marketing technology, CMOs and CIOs must work together to build effective strategies. But with perspectives and approaches that can vary wildly between disciplines, collaboration doesn't always come easy. A new report by Forbes and Forrester offers insight into the challenges along with practical solutions for success. Download it now to learn how CMO and CIO partnerships have evolved, what you can do to better align your marketing and IT departments, and how Adobe can help. Download report now ›   Join the conversation       Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2013 Adobe Systems Incorporated. All rights reserved. PLEASE DO NOT REPLY TO THIS MESSAGE. To obtain information on how to contact Adobe, visit the web at: www.adobe.com/misc/comments.html, or call 800-833-6687. This is a marketing email from Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110 USA. Click here to unsubscribe. Your privacy is important to us. Please review Adobe's Privacy Policy.   About this email: SmartBrief on Social Media will occasionally send emails from our advertising partners promoting products and services determined to be of interest and relevance to our readers. Each email is carefully considered on a case-by-case basis. If you do not want to receive these emails, you can unsubscribe from them by clicking here. SmartBrief, Inc.® 555 11th ST NW, Suite 600, Washington, DC 20004