That Esurance Super Bowl Stunt and Finding the Real Value of Social Media |
| That Esurance Super Bowl Stunt and Finding the Real Value of Social Media Posted: 11 Feb 2014 06:00 AM PST So here’s the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl. And they saved $1.5 Million in the process, then gave away that money. If you wanted to win the cash, all you had to do was tweet the hashtag #ESuranceSave30 within 36 hours of the […] You just finished reading That Esurance Super Bowl Stunt and Finding the Real Value of Social Media ! Consider leaving a comment! This is a summary only, please click the post title to go to my blog and read the full post. Thank you!      |
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