Advanced Email Marketing: Measure Better -- Segmentation Analysis Applied to Email

ClickZ Email Marketing February 4, 2014 Measure Better -- Segmentation Analysis Applied to Email Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. Using Personalization to Boost Email Performance: 4 Tips for Success There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. - Jeanne Jennings Coding for Responsive Design Part 2: Adapt or Die By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. - Dave Hendricks Email Program Broken? Fix It The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective. - Kara Trivunovic What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. - Simms Jenkins 3 Tips for Maintaining Customer Engagement in the Inbox Learn how to improve email performance by building long-term customer engagement through emails. - Justin Williams Content Marketing, Netflix, and the Scent of Content 7 Tools for Creating a Conversion-Optimized Mobile Website The End of Microsites Does Your Email Marketing Suffer From Multiple Personality Disorder? A Sign-up is Not a Customer - 4 Ways to Rethink Conversion Super Bowl XLVIII Winners, Losers and Lessons Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz? Why We Love Shockvertising Which Ads Won Super Bowl XXVIII? VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources

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