Video: Monetizing OTT - Ads, a la Carte, and Subscriptions

ClickZ Media February 11, 2014 Monetizing OTT: Ads, a la Carte, and Subscriptions As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Tips to Keep the Mobile Search Experience Fresh Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite scrolling. - Christian Arno What Does Programmatic Mean? With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. - Larry Allen Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. - Adaline Lau Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. - Liva Judic Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers to accurately track and boost conversions and ROI. - Liva Judic Enterprise Social Networks May One Day Replace Email Why Open-Time Personalization Matters Is Our Future Programmatic? Stop Treating All Cart-Abandoners the Same Way Evian Encourages Unique Valentine Messages in #ILoveYouLike Manchester United's Twitter Game: Win or Lose? VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade Does Google Control Your Destiny? Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels Learning From the Super Bowl and the NFL About CRM Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Media Resources The Display Advertising Playbook Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Lauren Moores Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

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