Microsoft invests in Foursquare, will use its location data Microsoft is buying a $15 million stake in Foursquare, a deal that values the company at more than $600 million. Microsoft has signed a licensing pact with Foursquare as part of the deal, and will use the network's mobile data to improve its Bing search engine, Windows Phone software and other services. "For Foursquare, the deal provides a new revenue stream and creates a cushion as the company continues to iron out its business model," Rebecca Grant writes. Bloomberg (2/4), VentureBeat (2/4), Wired.com (2/5)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | TGI Fridays is looking for love on Twitter TGI Fridays is hoping to lure singles out on Valentine's Day with a Twitter campaign celebrating the joys of going out with a wingman and looking for love. The chain's #thankswingman campaign will issue a $15 gift card -- good for a plate of wings -- to the first 500 people who follow the company's Twitter account and use the hashtag. Adweek (2/4) How to turn social chatter into sales leads Social media chatter can be a way to generate sales, as long as you treat social interactions as a starting point rather than an end in themselves, Jon Barkworth writes. "Simply treat social media as a low-cost feed to an automated buyer journey that nurtures prospects into high value leads," Barkworth writes. SmartBrief/SmartBlog on Social Media (2/5)  | Register Now for 4A's Transformation LA: The Idea Effect Join us at Transformation LA: The Idea Effect on March 16-19 at the Beverly Hilton, where leaders from major brands, agencies and digital game changers will engage in conversations and share ideas that will inspire you to rethink and reboot. Speakers include Adam Bain, President Global Revenue, Twitter and Sarah Hofstetter, CEO, 360i US. Sign up now! | | | Trending Articles from Advertising Age | Free access for SmartBrief readers
| Social media at work? It's strictly business, employees say Social media use is increasingly a must-have for modern employees, according to a survey, with workers of every age group saying they're actively encouraged to spread corporate messages on Twitter, Facebook and LinkedIn. Still, a majority of employees said they weren't required to use their personal social media accounts for work-related social interactions. VentureBeat (2/1)  | The 3rd installment of the sell-out Social Media in the Utilities Sector conference series returns this spring to London. With keynote presentations from an array of Utilities at the heart of social media strategy developments, this really is a unique event not to be missed! | | Why we get the social networks we deserve Facebook has come a long way in the past 10 years, and our own failings have skewed the site's focus along the way, Casey Johnston writes. Users who were flooded with dull, attention-seeking posts have started self-censoring and keeping one another at arm's length, effectively ceding the social space to marketers. "People simply aren't reliable curators; there isn't enough good stuff going on. We can't stay interesting long enough, especially with an unreliable audience," Johnston writes. Ars Technica (2/4) Sorry, but brands apologize too much Corporate Twitter accounts use the word "sorry" nearly 9 times more often than personal users do, and the word "regret" 37.5 times more, according to an analysis. That could be a sign that brands are overexposing themselves on social networks and making unforced errors along the way, experts say. "I'm wondering if it's not undermining the brand equity they're building with consumers," says Jason Kapler of Networked Insights. Bloomberg Businessweek (2/5) | Want to pick a Super Bowl winner? Don't ask a manatee Animal prognosticators did an almost uniformly lousy job of guessing this year's Super Bowl winner, with a long roster of purportedly psychic manatees, pandas, rhinos and raccoons all picking the Denver Broncos to win. Among the few animals to guess right this year: an ape named Eli, a bunny named Fred and a porcupine named Teddy Bear. Salon (2/3) |  | What we've learned from all this time on Facebook is that ... normal people can't be relied upon to create content consistently for their audience of 'friends,' let alone the 'public' that Facebook unleashed on everyone in 2009." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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