Media Buying: Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

ClickZ Media February 6, 2014 Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Spotlight on: Rapt Media -- Video Targeting Is Not Enough, Says CEO Erika Trautman Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers to accurately track and boost conversions and ROI. - Liva Judic Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding programmatic trading. - Yuyu Chen Old Spice 'Smellcome to Manhood' Keeps Spraying in Views The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. - Lisa Lacy Medialets' Servo Launches with MRC-Approved Measurement Medialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green light from the Media Rating Council for its measurement. - Liva Judic Unlocking the Treasures of Conquesting By building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more value for our brands. - Shannon E. Denison Email Blows Social Media Out the Door -- Any More Questions? The Devil Is in the Detail Get Schooled: Best Word Choice for Education PPC Ads Why Small Data and the Internet of People Matter Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment Nissan 'Detour' Invites Customers to Take Virtual Test Drive IBM Launches Interactive User Experience Unit Fed by Data Insights 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards Why Launching an Online Brand Takes Guts and 3 Tips for How to Do It Right Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Media Resources The Display Advertising Playbook Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Lauren Moores Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

AOP Digital Publisher of the Year 2010 & 2013 © Incisive Interactive Marketing LLC. 2014 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 This email is intended for tweetbroker.social@blogger.com. If you do not wish to receive this email please: Update Your Details or Unsubscribe. Web Version  |  Add to Safe Senders  |  Contact Us  |  Privacy Policy