Will Content Marketing's Future Look More Like LinkedIn Pulse?
Matthew Kumin | Publishing |       |  | When LinkedIn acquired Pulse earlier this year, it was obvious they believed they could improve the way they deliver content to their users. LinkedIn Today already provided a custom content experience based on what the social network could cull from each user's connections, groups, follows, and likes. But Pulse's deeper social interactions are taking LinkedIn's efforts to tailor content to a user's specific needs to a whole new level. LinkedIn knows that if it delivers business professionals... |
VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising
Liva Judic | Display Advertising | |  | Following up on the recent Federal Trade Commission workshop on native advertising and the Interactive Advertising Bureau's timely release of its Playbook to standardize publishers's native ad practices, ClickZ speaks with Michael Lebowitz, chief executive of the agency Big Spaceship. Lebowitz sits on one of IAB's main committees, whose recommendations are taken into account by the IAB's Native Advertising Task Force. |
Tap Into Affordable Expertise for Publisher Success
Jeanniey Mullen | Publishing | |  | A new (old) route to publisher success? Tap the experts, affordably. In the publishing world, partnerships are key to driving distribution and success. Many times I have found that the right partner can introduce your publication to an entirely new world of soon-to-be fans. Finding those partners and distribution outlets can be challenging, time consuming and costly. In my search for "a better way" to thrive, I came across a new company in the US (the operation has been around... |
IAB Attempts To Set Industry Standards for Native Advertising
Liva Judic | Display Advertising | |  | As the Federal Trade Commission (FTC) starts to look into the ecosystem of native ads in an attempt to better understand and serve consumers' interests, the Interactive Advertising Bureau (IAB) - whose members are likely to be the most affected by any FTC decision - is throwing its weight in with a “Native Advertising Playbook” to try to set industry standards. The Issue At stake is the unclear limits between editorial content and advertorials. This is the border between two... |
Don't Tell Your Brand Story Without Display Ads
Tessa Wegert | Media Buying | |  | It's been a year since the launch of Coca-Cola Journey, an ambitious project that eschewed traditional corporate marketing in lieu of consumer-oriented content. Introduced in November of 2012, Journey is a corporate site in online magazine's clothing, featuring articles, videos, and "more than 70 other pieces of original content." It has everything you'd expect of a consumer magazine, including a list of its most-read posts of the year. One is a recipe. The rest? Branded stories. ... |
Nissan Asks New Yorkers to Say #HailYes to New Taxis
A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow.
Susan Kuchinskas | Social Media | Print version 4 Game-Changing Digital Marketing Predictions for 2014
Predictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger directional shifts taking place in the industry.
Margaret Farmakis | Email Marketing Optimization | Print version 5 Reasons to Capture Emails in Social
Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purchase mode. Here are 5 reasons why.
Marko Muellner | Community Management | Print version Connection and Conversion: Getting More Out of Paid Search with Rich Content
Paid search is still a numbers game, but the people elevating the game are making a more relevant connection upfront and converting customers with high-quality content after the click.
Andrew Beckman | Search Marketing | Print version 2 Steps to Building Trust with Your Homepage
Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trust you. How do you make the best possible first impression?
Tim Ash | Conversion & ROI | Print version Content-Driven SEO Will Become Standard Practice in 2014
I'm optimistic that in 2014, marketers will leave the hype and put the theories into action.
Eddie Choi | SEO | Print version Mobile Cements Status as Primary Shopping Channel
Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year.
Yuyu Chen | Retail | Print version SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level
Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women.
Tim Nichols | Analyzing Customer Data | Print version Welch’s Asks Consumers to Pass a Glass
Welch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com.
Lisa Lacy | Strategies | Print version 3 Google Universal Analytics Upgrade FAQs
To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analytics upgrade process.
Robert Miller | Actionable Analysis | Print version |
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