First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness
Guest | Advanced Email Marketing |       |  | By guest columnist Chad White, ExactTarget 2013 is officially the first mobile holiday season for email marketers, since the majority of emails are now opened on mobile devices, according to Litmus. As we pass this latest mobile milestone, retailers seem to be responding with a newfound urgency. In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques, while the remaining 77... |
The Power of the People: What Email Marketers Are Talking About Going Into 2014
Simms Jenkins | Email Marketing Best Practices | |  | I had the good fortune of participating in what I thought was a uniquely compelling webinar with email marketing experts DJ Waldow and Chad White recently. We all have known each other for some time and had books released this past year. We were all truly excited for each other and consumers seemed to be buying all three of our books during their email geek shopping sprees. I approached DJ and Chad about doing something "cool" and "different" and we settled on a webinar... which... |
Use Email to Amplify Content, Search & Social
Guest | Advanced Email Marketing | |  | Guest column by Annie Condron Integrated, cross-channel, omni-channel, multi-channel or good old fashioned teamwork... no matter how you classify your marketing efforts, there's no "I" in modern digital marketing. Email marketing, just one component, must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off-site content, email, social media and search campaigns, etc. This seems like a simple concept, but... |
4 Game-Changing Digital Marketing Predictions for 2014
Margaret Farmakis | Email Marketing Optimization | |  | As each year draws to a close, we have an unofficial tradition at Return Path of forecasting the next big trends in the email and digital space in the coming year. You can check out our predictions (and some cases "unpredictions") on our blog. These lists are always fun to come up with, and even if we don't get the timing exactly right (we always err on the side of being aspirational) they certainly represent the larger directional shifts taking place in the industry. I'm getting... |
5 Tips for Online Surveys that Build Relationships and Drive Sales
Jeanne Jennings | Email Marketing Best Practices | |  | Online surveys are a great way to learn about your e-mail subscribers. You can do surveys to get a read on just about anything, from customer satisfaction after a purchase to how readers feel about your free e-mail newsletter. But here's the thing to keep in mind: no matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Do it well and you'll not only get the answers to your survey questions,... |
Social Logins: Maximizing Conversions & Engagement
Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals.
Bryan Eisenberg | ROI Marketing | Print version Twitter Turns On Broad Match Targeting
Twitter is refining its ad targeting arsenal by allowing broad match targeting.
Liva Judic | Search | Print version Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn
Fenot Tekle, corporate communications director at LinkedIn, shares tips for marketers looking to boost engagement on their LinkedIn Company Page.
Jasmine Sandler | Social Media | Print version Data and Measurement Resolutions for 2014
Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals.
Vinoaj Vijeyakumaar | Convergence Analytics | Print version Charity:water Turns to Outbrain to Spread the Word [Case Study]
Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help it rise above the noise.
Mary Lisbeth D'Amico | Strategies | Print version YouTube Global Ad Revenue to Reach $5.6 Billion for 2013
According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013.
Liva Judic | Display Advertising | Print version Instagram Direct Enables Private Messaging - Gap First to Launch Campaign Using New Capability
Instagram revealed its 'Instagram Direct' product, a new rival to Snapchat as well as Twitter's direct messaging systems. Within hours, apparel retailer Gap, already utilized the new service.
Liva Judic | Social Media | Print version Facebook the Most Trusted Channel for Brand Recommendations [Survey]
The just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations.
Yuyu Chen | Stats | Print version Digital Marketing for the Holidays is All About Entertainment
At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks, brands are betting on video and multimedia to cut through the ad clutter.
Tessa Wegert | Strategies | Print version 5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird
David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting.
Mathew Sweezey | Marketing Automation | Print version |
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