Achieving Right Time, Right Message in Email Marketing and Beyond
Guest | Advanced Email Marketing |       |  | By guest columnist Ida Barrie Right time, right message. We all agree it's the best way to resonate with our potential customers, but that doesn't mean it's easy to accomplish. This year at document software company Nitro, we've made a concerted effort to look at our marketing program in order to evaluate how we can continue to shift away from the old school "batch and blast" method and move toward the "right time, right message" method we know drives sales. As I reflect on... |
How to Create Customer Personas That Make an Impact
Justin Williams | Advanced Email Marketing | |  | Email marketers are starting to master timely messaging. However, this is as far as many brands go down the path of relevancy. Once the purchase confirmation, abandoned cart, or welcome program ends, subscribers receive the same treatment, as if they were all the same. But we know better. We can expand into even more relevant messaging by creating and using customer personas in our campaigns. Persona creation can be difficult to accomplish and difficult to actually derive benefit... |
Google’s Latest Email Marketing Game Changer: Gmail to Auto-Show Images
Guest | Advanced Email Marketing | |  | By guest columnist Kirsten Schlau Attention email marketers: if you haven't heard the latest, Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! Just yesterday, Gmail for desktop started to automatically show images in user's messages. According to the Gmail blog, the change is already being seen by webmail users and will be rolling out to Android and iOS app users in ‘early 2014.' This is especially... |
First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness
Guest | Advanced Email Marketing | |  | By guest columnist Chad White, ExactTarget 2013 is officially the first mobile holiday season for email marketers, since the majority of emails are now opened on mobile devices, according to Litmus. As we pass this latest mobile milestone, retailers seem to be responding with a newfound urgency. In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques, while the remaining 77... |
The Power of the People: What Email Marketers Are Talking About Going Into 2014
Simms Jenkins | Email Marketing Best Practices | |  | I had the good fortune of participating in what I thought was a uniquely compelling webinar with email marketing experts DJ Waldow and Chad White recently. We all have known each other for some time and had books released this past year. We were all truly excited for each other and consumers seemed to be buying all three of our books during their email geek shopping sprees. I approached DJ and Chad about doing something "cool" and "different" and we settled on a webinar... which... |
The Role of CRM in Delighting & Surprising Customers
Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences.
Ramon Ray | Marketing Automation | Print version 2014: Year of Grand Aligned Convergences
Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts - something we've never seen till now.
Marshall Sponder | Convergence Analytics | Print version 5 Publisher Tips to Stuff Your Stocking with New Revenues
In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues.
Larry Allen | Display Advertising | Print version Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now
As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's worth pausing to review the current state of paid search advertising.
Jeremy Hull | Search Marketing | Print version Predictions for 2014: Smartphones, Showrooming, and Micro-location
I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands.
Elisa Harca | Mobile | Print version Netflix's Binge Viewing Behavior Poses Threat to Marketers
Netflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to marketers who want to bang more for their buck on ad spend.
Dave Neal | Media Buying | Print version Inside WestJet's Christmas Marketing Miracle
Canadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studio m.
Susan Kuchinskas | Social Media | Print version Marketo Buys Insightera in First Acquisition Since IPO
Marketo has signed an agreement to acquire personalization software start-up Insightera. This is the first acquisition since Marketo went public in May this year.
Yuyu Chen | Data-Driven Marketing | Print version Major CPG Companies Put More PPC Budget Into Brand Awareness
Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study.
Jessica Lee | Ad Spend | Print version Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips
On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (or science?).
Liva Judic | Display Advertising | Print version |
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