Brands can expand posts beyond Google+ with new ad unit Google+ posts from brands can now be promoted to users across the entire Google Display Network, and marketers will only pay when users hover over the ad to expand it. Launch partners for the unit, called +Post ads, include Toyota, Orange, and Mondelez's Ritz Crackers and Cadbury U.K., and supported content covers photos, videos and Google Hangouts. The unit "lets brands think of the entire Web as their social stream," said Google. TechCrunch (12/9), Advertising Age (free access for SmartBrief readers) (12/9), VentureBeat (12/9)  | Exclusive Event!
Is your business David or Goliath? Hear Malcolm Gladwell discuss Competing in Today's Marketplace, Dec. 17. OPEN Forum. RSVP Now. |
 | Facebook hires AI expert, plans research lab Facebook has hired an expert in artificial intelligence, Yann LeCun, and says it will open a research lab dedicated to exploring "deep learning" and developing more naturalistic machine-human interfaces. Facebook's interest in AI is intriguing, but mostly for what it says about the company's long-term trajectory, Gary Marcus writes. "The nuances of human expression, verbal and otherwise, are something that A.I. scientists have yet to teach a machine how to decode," Marcus writes. Wired.com (12/9), The New Yorker (free content)/Elements blog (12/9) Twitter's stock rises as Wall Street warms to social media Twitter's share price climbed almost 10% on Monday, a sign that investors are upbeat about the social network's new advertising features. "We're seeing that there's a lot they can do with targeting and retargeting for advertisers," says Susquehanna Financial Group analyst Brian Nowak. "Over time it will help them grow into their valuation." Reuters (12/9), Bloomberg (12/9)  | Canon imageFORMULA DR-C125 Document Scanner
Flexible, easy-to-use, up to 25-ppm scanning in a compact footprint makes the Cannon DR-C125 scanner the perfect fit for any business. Click to learn more. |
 | Dunkin' Donuts brings "Top Chef" to Google+ Dunkin' Donuts is partnering with Bravo's "Top Chef" for a Google+ Hangout that will see the doughnut chain's executive chef announce the results of a co-branded contest, and take Google+ users on a tour of the company's test kitchen. "We think the chat will be truly fun, allowing people to ask questions and see -- in real time -- what takes place in our test kitchen," said Dunkin' marketing chief John Costello. Adweek (12/10)  | Download: Seven Questions Every Advertiser Should Ask About Ad Performance
It's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your campaigns with these simple questions for maximum ROI. Get the guide! |
 |  | See What's Possible with CRM Solutions from Microsoft
Microsoft Dynamics unlocks your potential with technology that drives actionable insights and builds customer loyalty. Learn more now. |
 | Rise of the marketing robots? Not so fast Brands that try to replace social media marketers with 'bots and automated social media accounts are going to fall on their faces, Mark Smith writes. Automation is a powerful tool, but it still requires a human's judgment to deploy effectively, Smith writes. "Perfecting your social marketing is an art, not a science. Successfully mastering the art lies somewhere in between fully-automated social robots and a human team," he writes. iMedia Connection (12/10) | Air Force Band stages flash mob at D.C. museum The U.S. Air Force Band staged a flash mob at the National Air and Space Museum in Washington, D.C., last week. Individual musicians wandered in wearing civilian coats, then suddenly removed them to reveal their ceremonial uniforms and instruments, before staging an impromptu concert for museum guests. The Daily Dot (12/9) |  | It's one thing for a computer to understand that a baby appears in a picture; it's another for it to understand what a video means." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment