5 Reasons to Capture Emails in Social
Marko Muellner | Community Management |       |  | Regardless of whether we're posting to fans and followers or advertising to key target audiences, moving social mobile consumers from their news feed directly on to the path to purchase has proven difficult. Luckily, as marketers, we have many other proven tools to help us move key consumers down the path to purchase. It turns out that social is a great top-of-the-funnel channel, but unless we can connect it to middle-funnel tactics, we'll never get high-value consumers through to... |
Nissan Asks New Yorkers to Say #HailYes to New Taxis
Susan Kuchinskas | Social Media | |  | The Nissan-made Taxis for Tomorrow commissioned by New York City mayor Michael Bloomberg are on the streets of New York and in dealer showrooms. Now, a campaign by TBWA New York asks locals to give a #HailYes to the shiny new rides. In 2011, Nissan won a competition to become the sole provider of taxis for New York City fleets, a commission estimated to be worth around $1 billion. But the proposal to standardize on a Nissan purpose-designed model was stalled by political and legal... |
TNT's MobCity "Adaptweetion" Further Blurs TV & Social
Mary Lisbeth D'Amico | Social Media | |  | HECKY: Just gimme a sec. I need a second, okay? I just have to take this in. -- END OF SCENE -- #MobScript TNT's noirish new gangster show MobCity is peopled with cops and mobsters blurring the lines between good and bad in 1940's Los Angeles. But it also significantly blurred the lines between TV and social at this week's premier, with what is being touted as the world's first "Adaptweetion"-the first screenplay to be released over Twitter in its entirety. After building... |
The Evolving Role of Social Media in Healthcare
Himanshu Sareen | Social Commerce | |  | Healthcare is a breeding ground for disruption. Countless processes from patient relations to management of health records can be augmented. Surgeons wearing Google Glass, patients with NFC embedded identification bands, and nurses equipped with iPads are already a reality. Yet one area of innovation may stem from an unlikely source. Social media for healthcare can contribute to increased communication, provider efficiency, treatment efficacy and organizational transparency. A... |
Twitter Retargeting, in 140 Characters or Less
Ben Plomion | Social Media | |  | The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing initiative that makes it possible to target Twitter users based on their actions across the Web. Let's take a look at how we got here, why it matters, and how to make the most of Twitter targeting. First Came Facebook Once upon a time, a whole two years ago, there were relatively few options for programmatic marketers. The potential... |
Will Content Marketing's Future Look More Like LinkedIn Pulse?
Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a steady stream of useful content, you achieve the goal of all marketing automation plans.
Matthew Kumin | Publishing | Print version 4 Game-Changing Digital Marketing Predictions for 2014
Predictions for the coming year are always fun to come up with, and even if we don't get the timing exactly right, they certainly represent the larger directional shifts taking place in the industry.
Margaret Farmakis | Email Marketing Optimization | Print version Connection and Conversion: Getting More Out of Paid Search with Rich Content
Paid search is still a numbers game, but the people elevating the game are making a more relevant connection upfront and converting customers with high-quality content after the click.
Andrew Beckman | Search Marketing | Print version 2 Steps to Building Trust with Your Homepage
Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trust you. How do you make the best possible first impression?
Tim Ash | Conversion & ROI | Print version Content-Driven SEO Will Become Standard Practice in 2014
I'm optimistic that in 2014, marketers will leave the hype and put the theories into action.
Eddie Choi | SEO | Print version Mobile Cements Status as Primary Shopping Channel
Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year.
Yuyu Chen | Retail | Print version SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level
Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women.
Tim Nichols | Analyzing Customer Data | Print version Welch’s Asks Consumers to Pass a Glass
Welch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com.
Lisa Lacy | Strategies | Print version 3 Google Universal Analytics Upgrade FAQs
To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analytics upgrade process.
Robert Miller | Actionable Analysis | Print version B2B Marketers: Combat the Cheap Email Effect with Triggered Communications
Thanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days where batch and blast represents the primary communication medium.
Kevin Miller | Marketing Automation | Print version |
0 comments:
Post a Comment