The Power of the People: What Email Marketers Are Talking About Going Into 2014
Simms Jenkins | Email Marketing Best Practices |       |  | I had the good fortune of participating in what I thought was a uniquely compelling webinar with email marketing experts DJ Waldow and Chad White recently. We all have known each other for some time and had books released this past year. We were all truly excited for each other and consumers seemed to be buying all three of our books during their email geek shopping sprees. I approached DJ and Chad about doing something "cool" and "different" and we settled on a webinar... which... |
Use Email to Amplify Content, Search & Social
Guest | Advanced Email Marketing | |  | Guest column by Annie Condron Integrated, cross-channel, omni-channel, multi-channel or good old fashioned teamwork... no matter how you classify your marketing efforts, there's no "I" in modern digital marketing. Email marketing, just one component, must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off-site content, email, social media and search campaigns, etc. This seems like a simple concept, but... |
4 Game-Changing Digital Marketing Predictions for 2014
Margaret Farmakis | Email Marketing Optimization | |  | As each year draws to a close, we have an unofficial tradition at Return Path of forecasting the next big trends in the email and digital space in the coming year. You can check out our predictions (and some cases "unpredictions") on our blog. These lists are always fun to come up with, and even if we don't get the timing exactly right (we always err on the side of being aspirational) they certainly represent the larger directional shifts taking place in the industry. I'm getting... |
5 Tips for Online Surveys that Build Relationships and Drive Sales
Jeanne Jennings | Email Marketing | |  | Online surveys are a great way to learn about your e-mail subscribers. You can do surveys to get a read on just about anything, from customer satisfaction after a purchase to how readers feel about your free e-mail newsletter. But here's the thing to keep in mind: no matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Do it well and you'll not only get the answers to your survey questions,... |
The First Mobile Holiday Season Gives Marketers New Audience Segments
Guest | Advanced Email Marketing | |  | Guest column by Tom Sather, Sr. Just as we all predicted, the first-ever mobile email holiday season is finally here. Thanksgiving weekend and the unofficial holiday shopping kickoff saw nearly 60 percent of marketing messages opened on mobile devices. This is great news for email marketers whose campaigns are poised to become even more effective, but it introduces a new complexity: Mobile devices aren't just different screens to design for - they're the equivalent of distinct audience... |
Digital Marketing for the Holidays is All About Entertainment
At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks, brands are betting on video and multimedia to cut through the ad clutter.
Tessa Wegert | Strategies | Print version 5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird
David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting.
Mathew Sweezey | Marketing Automation | Print version Engage & Impress with PowerPoint: Tips for Digital Marketing Presentations
Few applications have the capacity for beauty and carnage as PowerPoint. Columnist John Gagnon from Bing shares tips to help digital marketers engage and impress with presentations.
John Gagnon | Paid Search | Print version Social Media Marketing: Hot or NOT for 2014?
Columnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's absolutely not?
Krista Neher | Social Media Smarts | Print version First Impressions Count, But Ad Impressions May Not
Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns.
Andrew Edwards | Convergence Analytics | Print version Facebook: Top 2013 Check-Ins and Topics for Asia
The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India.
Adaline Lau | Social Media | Print version Digital Marketing and Comms 2014 Predictions [Video]
What will be the digital buzzword of 2014, will next year finally be the year of mobile and more.
Jon Wade | Strategies | Print version For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying
Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate.
Liva Judic | Analyzing Customer Data | Print version Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads
Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com.
Susan Kuchinskas | Marketing | Print version Top Trending Videos and Ads on YouTube in 2013
YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other factors affected viral video this past year.
Greg Jarboe | Video | Print version |
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