Cart Abandonment Email Insights from Cyber Monday
Guest | Advanced Email Marketing |       |  | By guest columnist Chad White, ExactTarget A good store associate would never let a shopper walk away from a shopping cart full of merchandise and leave the store without asking if they could help. Yet in the world of ecommerce, this happens all the time - even on the busiest online shopping day of the year, Cyber Monday. On Dec. 2, ExactTarget clicked through the promotional emails sent that day by more than 90 major online retailers and filled our shopping carts with more than... |
Achieving Right Time, Right Message in Email Marketing and Beyond
Guest | Advanced Email Marketing | |  | By guest columnist Ida Barrie Right time, right message. We all agree it's the best way to resonate with our potential customers, but that doesn't mean it's easy to accomplish. This year at document software company Nitro, we've made a concerted effort to look at our marketing program in order to evaluate how we can continue to shift away from the old school "batch and blast" method and move toward the "right time, right message" method we know drives sales. As I reflect on... |
How to Create Customer Personas That Make an Impact
Justin Williams | Advanced Email Marketing | |  | Email marketers are starting to master timely messaging. However, this is as far as many brands go down the path of relevancy. Once the purchase confirmation, abandoned cart, or welcome program ends, subscribers receive the same treatment, as if they were all the same. But we know better. We can expand into even more relevant messaging by creating and using customer personas in our campaigns. Persona creation can be difficult to accomplish and difficult to actually derive benefit... |
Google’s Latest Email Marketing Game Changer: Gmail to Auto-Show Images
Guest | Advanced Email Marketing | |  | By guest columnist Kirsten Schlau Attention email marketers: if you haven't heard the latest, Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! Just yesterday, Gmail for desktop started to automatically show images in user's messages. According to the Gmail blog, the change is already being seen by webmail users and will be rolling out to Android and iOS app users in ‘early 2014.' This is especially... |
First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness
Guest | Advanced Email Marketing | |  | By guest columnist Chad White, ExactTarget 2013 is officially the first mobile holiday season for email marketers, since the majority of emails are now opened on mobile devices, according to Litmus. As we pass this latest mobile milestone, retailers seem to be responding with a newfound urgency. In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques, while the remaining 77... |
Media Sales & Buying Relationship Building: Common Sales Faux Pas
Last month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sales side.
Anna Papadopoulos | Strategies | Print version Apple's Software & Services Set to Improve with Topsy Acquisition
Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple to continue its reputation of remaining ahead of the market curve.
Himanshu Sareen | Social Commerce | Print version To Prove Its Value, Put Big Data to Work Across the Business
At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype and not enough value for marketers.
Stephanie Miller | Marketing Automation | Print version 5 Ways “The Internet of Things” Will Disrupt Business in 2014
With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why.
Patti Hunt | Strategies | Print version VIDEO: What Should Digital Marketers be Focused on in 2014?
Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from our industry experts on key focal points for 2014.
Melanie White | Strategies | Print version The Role of CRM in Delighting & Surprising Customers
Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful customer experiences.
Ramon Ray | Marketing Automation | Print version 2014: Year of Grand Aligned Convergences
Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts - something we've never seen till now.
Marshall Sponder | Convergence Analytics | Print version 5 Publisher Tips to Stuff Your Stocking with New Revenues
In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues.
Larry Allen | Display Advertising | Print version Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now
As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's worth pausing to review the current state of paid search advertising.
Jeremy Hull | Search Marketing | Print version Predictions for 2014: Smartphones, Showrooming, and Micro-location
I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands.
Elisa Harca | Mobile | Print version |
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