Email Marketing Optimization: 2013 Year in Review - Email Marketing Winners & Losers

December 4, 2013 Email 2013 Year in Review: Email Marketing Winners & Losers Dave Hendricks  |  Email Marketing Optimization  |             Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Was 2013 The Year of Email? What happened in 2013 that kept email as undisputed killer app of the internet? These are the events that stood out for me. Add yours in the comment section. 2013 Innovation Winner: Google's Tabbed Inbox Inbox innovation was a really big deal in 2013. Google's new tabbed user experience really got the market excited, and in some cases agitated. ... Email Behavior Insights: What One Says Versus What One Does Kara Trivunovic  |  Email Marketing  |             As brands strive to drive both relevance in their email marketing messages and engagement within their email subscriber universe, it is important that they have the data they need to make that happen. As you begin to align the data you have versus the data you need to drive that relevance, you may find that there are gaps. The next natural questions then become: "What are the best ways to fill those gaps?" and "Do we use behavioral data, or do we ask our customers to provide it?"... 4 Cross-Channel Measurements Every Marketer Should Use Justin Williams  |  Advanced Email Marketing  |             By now, you know that consumers don't interact with just one marketing channel on their path to conversion. Chances are, your company understands it can't develop and deliver marketing on only one channel if it wants to remain competitive. But are you still using old-school, one-channel metrics (CTR, impressions) to measure success? A cross-channel marketing approach requires cross-channel metrics. Read on to learn about two specific metrics and two measurement approaches that will... Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards Jeanne Jennings  |  Email Marketing  |             Those relatively new to ClickZ may not recognize the name Stefan Pollard. Three years ago, Stefan -- ClickZ columnist, husband, father, respected industry expert and friend to many of us in the industry — passed away suddenly. The ClickZ family and the larger email marketing community lost someone very special. None of us had a chance to say goodbye or to properly thank him, not only for his positive and lasting impact on our industry but for the unwavering friendship he offered... Email Marketing Quality Control Lessons from Publishing and Software Engineering Derek Harding  |  Email Marketing Optimization  |             For many organizations, email is a key revenue channel. Failure in execution can mean enormous consequences, so getting it right is critical. Sadly, for many, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist; one that often has been developed in an ad hoc manner as mistakes are uncovered during deployment. I've been focused on quality control for many years and from our research, more than 10 percent of major brand marketing emails have... What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014 Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before. Jennifer Wolfe  |  Data-Driven Marketing  |  Print version When It Comes to Social Network Marketing, Niche is the New Black Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities is shared interests and passions, or their "interest graph." Paul Chaney  |  Social Media Smarts  |  Print version Prepping for 2014: Perform a Content Audit in 5 Steps A good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your best pieces and give you a guide for what content gaps you may need to fill in 2014. Ellen Valentine  |  Marketing Automation  |  Print version How to Master Blogging Even If You Suck at Writing Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. Luke Summerfield  |  Publishing  |  Print version 5 Black Friday and Cyber Monday Marketing Tips for 2014 Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Liva Judic  |  Retail  |  Print version Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video] Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards real time content marketing. Adaline Lau  |  Social Media  |  Print version Top 5 Digital Marketing Trends of 2014 Digital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Navneet Kaushal  |  Strategies  |  Print version FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Matt Kapko  |  Politics & Advocacy  |  Print version Jack Daniel’s Celebrates Bad Gifts & Holiday Sweaters in #ItsTheThoughtThatCounts Rather than hiding bad gifts and ugly Christmas sweaters, Jack Daniel's says consumers should instead photograph their awful gifts and share them across social media for the world to see, by tagging them with #ItsTheThoughtThatCounts. Lisa Lacy  |  Strategies  |  Print version New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey] Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on brands Yuyu Chen  |  Ad Industry Metrics  |  Print version RSS   Webinars Upcoming Events Well, Hello There: Communicating in Your Customer's Language December 5, 2013 1:00pm ET / 10:00am PT PPC Pause and Reflections for 2013 December 12, 2013 1:00pm ET / 10:00am PT SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014   Featured Jobs White Papers Associate Online Marketing Manager Associate Online Marketing Manager (Outlook Amusements) - BurbankLocated in the heart of the Burbank Media District, Outlook Amusements, Inc. is... Pay-Per-Click Marketing Specialist Pay-Per-Click Marketing Specialist (VONT) - WestbrookVONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in... State of Digital Marketing Talent Online Marketing Institute December 02, 2013 Webinar: Authoring Your Way to the Semantic Web 3.0, Covario ClickZ Academy November 15, 2013 The Digital Marketing Agency's Guide to Call Tracking LogMyCalls November 14, 2013

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