Wednesday update - just 1% of purchases made on Black Friday were driven by social media

Hi

Welcome to this week's Wednesday Update. This week we have the latest on why your brand's website and FAQs are most important, conversion rates over Christmas and the effectiveness of Facebook ads. 

Firstly the latest analysis from our usefulsocialmedia.com blog:

1. How Twitter questions can be answered by your website and FAQS
   
2. How seasonal changes impact conversion rates and how you can maintain them
   
3. The current state of Facebook ads
   

Get a low-down on all the latest here

Secondly, feature analysis this week includes: 

1. Only 1% of purchases made on Black Friday were drive by social media, view the full article here - http://usefulsocialmedia.com/customer-insight/black-friday-wasn%E2%80%99t-social
2. Part Three: Is your social media presence meeting your business goals - choose the right social media management tools.
   http://usefulsocialmedia.com/measurement/make-your-social-media-strategy-meet-your-business-goals-part-2-what-are-your-consumers-
   

And finally…

The Corporate Social Media Summit New York is back!

CSMNY is largest meeting of senior social media, marketing and communication executives, now in its 5th year, the conference will aim to demonstrate real best practices to drive your future business strategy.

Two Days * Two Tracks * 400+ senior attendees * Keynote Chief Marketing Officers + 30+ corporate speakers * 

Be the first to receive the full agenda and speakers Drop your details here and we will send you the brochure once released. 

That's all for this week. Until next time!

Cheers

Hayley Dunn
Useful Social Media 
 

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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