IAB Mobile Center's Multi-Screen Manifesto for 2014
Anna Bager | Mobile |       |  | In a way, we at the IAB Mobile Center think of ourselves as giving the industry good things (guidelines, best practices, research, forums) to help it grow faster. While we're not Santa, we are busy in our workshop putting together a list of goodies for the mobile industry in 2014. We thought it was appropriate to wrap up 2013 with a collaborative column to preview what the mobile media industry can look forward to next year. One of our mantras in 2013 has been that mobile should... |
Facebook Lures Advertisers With Promoted Videos
Liva Judic | Display Advertising | |  | Facebook is testing video ads in its news feed, a logical step just a few months after launching video viewing, also in the news feed. Although the first video product was designed exclusively for mobile consumption, the new video format for advertisers will eventually be visible to all, both on mobiles and on desktops. For now, however, only a happy few will get it rolled out in their feeds, promoting the upcoming sci-fi movie Divergent, Facebook wrote in a blog post. What and... |
Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]
Yuyu Chen | Mobile | |  | As consumers increasingly use mobile devices for website visits and brand interactions, customized mobile ad content and emerging mobile technologies present a big opportunity for improved ROI, according to Adobe's 2013 Mobile Consumer Survey. Smartphones Still the Primary Mobile Device, but Tablets Catching Up Consumers are using their smartphones and tablet devices to connect with brands in various way, the report says. At 77 percent, smartphones still represent the lion's share... |
5 Publisher Tips to Stuff Your Stocking with New Revenues
Larry Allen | Display Advertising | |  | It's easy for small to mid-size publishers to get frustrated. We work in an industry that is ever-changing, where talent is elusive and buyers openly admit they'd rather buy from a computer than from a person. In the spirit of the holidays and the coming new year, let's take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generate incremental revenues and integrate third-party products that enhance their consumers' online... |
Predictions for 2014: Smartphones, Showrooming, and Micro-location
Elisa Harca | Mobile | |  | I recently had the privilege of taking part in the U.K. Trade and Industry delegation to China, headed by Chancellor of the Exchequer George Osborne. Its mission was to forge business links between the two territories and its success was a clear indication that there’s a bright future for China and the U.K. when it comes to collaboration between businesses across all industries. Of course, technology has played a significant part in opening the doors to closer trade links, erasing... |
Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility
Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices.
Mary Lisbeth D'Amico | Social Media | Print version 5 Ways to Prep Your PPC Advertising for 2014
Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year.
Lisa Raehsler | Paid Search | Print version IAB Aims to Set Industry Standards for Content Marketing
The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing.
Liva Judic | Politics & Advocacy | Print version Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies
Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend.
Tim Nichols | Analyzing Customer Data | Print version What To Do with Long-Term Inactive Email Subscribers?
Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a lively conversation on the best way to manage them.
Derek Harding | Email Marketing Optimization | Print version When Customers Understand Your Business, You Win
Ultimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer experiences -- is a great way to build those advocates.
Dave Evans | Social Media | Print version Maximize Holiday Momentum with Your Email Marketing Program in the New Year
Inevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email marketing moving forward?
Guest | Advanced Email Marketing | Print version The Top 10 Digital Campaigns of 2013
My colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winning work.
Erik Hallander | Strategies | Print version Twitter Pushes Promoted Account Ads Into Timelines
Promoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps.
Matt Kapko | Social Media | Print version Explore Twitter's Year in Review on Interactive Microsite
What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending tweets.
Jessica Lee | Social Media | Print version |
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