Back to the Future: Are Happy Days Here Again?
David Toner | Video |       |  | Isn't it interesting that two new ad types debuted this past weekand both have hints of days gone by? Jerry Seinfeld debuts an Acura campaign using Sony/Crackle's web series "Comedians in Cars Getting Coffee" as the marketing platform and Facebook's video ads debut, with a video ad for the upcoming film Divergent. So what seems so familiar about these two launches? According to eMarketer, digital video ad spending is expected to soar 39.5 percent to $5.79 billion in 2014. In an attempt... |
Make Mobile a Priority in 2014
Jermyn Toh | Mobile | |  | Snippet of a conversation about what to do in the coming year: “We are seeing an upswing of behavior on [insert-word-here] but these are still early days so we can look at implementing this next year.” Next thing you know agencies, communication specialists and [insert-word-here] gurus are activated on urgent notice to turn around a roll-out plan for [insert-word-here]. If you’ve been in the industry long enough you'll find this a familiar situation that has repeated itself... |
Unilever: Mobile is Key to Reaching the "Unreachables" [Video]
Adaline Lau | Mobile | |  | Faced with a fragmented media landscape, Unilever has to find a way to reach what it coins the "Unreachables" - the "have lots" and "have nots." In Southeast Asia areas such as Thailand and Indonesia, large portions of consumers have low income and little access to electricity, let alone television. Meanwhile, the "have lots" are spoiled for media choice, avoid ads, and are platform agnostic. So to reach the unreachables, Unilever sees mobile as key, Rudratej Singh, South Asia... |
Facebook Will Add Instant-Play Video Ads to Newsfeed
Dan Worth | Social Media | |  | Facebook has announced that advertisers will soon be able to start hosting instant-play advertising videos in users’ feeds, as it looks to boost its income streams. Facebook said videos will instantly play as users scroll past them in their feeds, but no sound will be made unless a user chooses to hear it by pressing the sound icon on the video, or touching the video if viewing on a phone or tablet. Users can also simply choose to scroll past the video and ignore it. Videos... |
SNOW Magazine: Digital Publishing Done Right
Jeanniey Mullen | Publishing | |  | If you have a digital version of your magazines, chances are you've had to make some critical decisions about your strategy, like: Will you include interactivity? Will you charge for it? Charge only if it is digital only, or charge for any access to it altogether? To which platforms will you publish? Will you have a native app for it? Does the digital version add value to your digital advertising and web traffic, or is it meant to supplement the website traffic and onine advertising... |
Responding to Changes Like Gmail Image Caching
When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams offers advice for email marketers.
Justin Williams | Advanced Email Marketing | Print version Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing.
Kara Trivunovic | Email Marketing Best Practices | Print version The Only Story That Mattered in 2013
Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled.
Andrew Edwards | Actionable Analysis | Print version Fake It Till You Make It: Buying Premium Placements on the Google Display Network
Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns.
John A. Lee | Search Marketing | Print version 9 Holiday Anthems for Digital Marketers
Columnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along.
Alan Cutter | Strategies | Print version TBWA\Digital Arts Network: Using Data to Power Creativity [Video]
Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why.
Adaline Lau | Agency Spotlight | Print version Rakuten to Focus on Content Marketing in 2014 [Video]
Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marketing for the region and worldwide.
Adaline Lau | Retail | Print version Facebook Exec Hacks for a Cause: Typhoon Haiyan [Video]
Sixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social technology for social good.
Adaline Lau | Social Media | Print version U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013
Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter.
Liva Judic | Ad Industry Metrics | Print version Allstate Holiday Home Decorator Enables Virtual, Educational Trimmings
The site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them.
Lisa Lacy | Strategies | Print version |
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