[Download] The Definitive Guide to Social Marketing

Web Version This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners.     Social Marketing Has Changed - Are You Keeping Up? Social is no longer just a channel, or a tactic – today’s savvy marketers understand that social is a strategy that must be present in every aspect of their marketing. Download our Definitive Guide to Social Marketing to discover how integrating social into all your campaigns can drive customer engagement, new business, and ultimately revenue. This guide has everything you need to implement and optimize your social marketing efforts. You'll learn how to: Establish guidelines that can help your entire organization become more active on social networks Turn your customers into powerful brand advocates Take advantage of specific tactics for Facebook, Twitter, LinkedIn, Google+, and Pinterest Incorporate social marketing into every stage of your sales funnel Effectively measure social marketing to determine real business ROI Would you like to see how Marketo’s marketing software can help you drive engagement through social and other channels? Join us for a fun and informative marketing automation clinic on December 18, 2013.     901 Mariners Island Blvd., Suite 200, San Mateo, CA 94404, U.S.A. +1.877.260.MKTO (6586)     © Copyright 2013. Marketo, Inc. All rights reserved. | info@marketo.com   About this email: SmartBrief on Social Media will occasionally send emails from our advertising partners promoting products and services determined to be of interest and relevance to our readers. Each email is carefully considered on a case-by-case basis. If you do not want to receive these emails, you can unsubscribe from them by clicking here. SmartBrief, Inc.® 555 11th ST NW, Suite 600, Washington, DC 20004