Welcome to this week's Wednesday Update, we have a bumper edition for you today. With the usual weekly update on the key stories in social media plus our regular two feature pieces; a feature on customer engagement plus our practitioner interview with O2. We also have a new infographic on the ambiguity of social media job titles plus a storify of last week's CSMEU Summit…
The latest analysis from our usefulsocialmedia.com blog:
1. New best practice guide for social media campaigns published by CIPR
2. Research suggests radio listeners are not engaging with the stations twitter
3. Social is mobile – research looking closely at mobile phone usage in the US
More detail here
Secondly, feature analysis this week includes:
1. A strategy piece on customer engagement and how the successful companies of 2014 will become highly engaged with customers - usefulsocialmedia.com/customer-insight/engagement-continuum
2. Practitioner interview with Nicola Green, Director of Communications and Reputation at O2 on key drivers behind the organisations use of social media and how social media is organised – usefulsocialmedia.com/reputation/practitioner-interview
Finally, two further pieces of great content:
1. We have pulled together the best tweets from last week's Corporate Social Media Summit Europe. Check out the insights from day one and day two
2. Guest blog from Insightpool with exclusive insight into the ambiguity of social media job titles - usefulsocialmedia.com/embed-social/insightpool-guest-blog
That's all from me this week. Until next time!
Cheers
Anna
Anna King
Marketing Executive
Useful Social Media
Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.
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