Inside Facebook's plan to grab video-ad dollars Facebook is training its ad-sales teams to pitch video units to brands in a bid to steal a big slice of TV and YouTube ad budgets. Leaked documents show how Facebook encourages its sales teams to promote Facebook's reach during prime time as bigger than either TV or other digital channels. "If Facebook's plan works, it could lure in tons of ad revenue as marketers shift their focus from television to digital," Josh Constine writes. TechCrunch (12/13)  | You're Invited!
Hear Malcolm Gladwell discuss Competing in Today's Marketplace. Join to ask your question at OPEN Forum. Get access to the Livestream on December 17th. |
 | Will Foursquare's automatic ads be futuristic or fatal? Foursquare's ad technologies are advancing to the point where the company could soon push geo-targeted ads to people's phones even before they actively check in at a given location. Foursquare's Brian Williamson compared the technology to "Minority Report," in which the main character is greeted by personalized ads as he walks through a mall. The technology could be key for the revenue-hungry company, but it also has the potential to give users the creeps, Ryan Tate writes. Wired.com (12/16)  | Have a strong cash flow but weak profits?
The problem could be your approach to cash and cost management. KeyBank's easy-to-understand "Cash and Cost Management Best Practices Guide" will help you build a plan to boost your bottom line. Download the free guide. |
 | | Most Read by Marketing Decision Makers |  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | Qantas keeps tabs on customers' social updates The airline Qantas is keeping tabs on customers' social media updates by using geo-tagging to monitor any messages posted from within its customer lounges. That makes it easier to wow customers by fixing problems quickly or going the extra mile to improve their journey, says Jo Boundy, digital communication chief at Qantas. "It allows us to pinpoint customer feedback to a specific location. If someone raises an issue, it gives our lounge staff the ability to step in and resolve the problem," she says. CNN (12/15)  | Collaborating with your coworkers and clients just got easier
Working with others often requires more than just phone calls and messages, so stay connected with Office 365. With it, you get access to your familiar Office applications and you can work on the same Word, Excel, and PowerPoint files with others in real time. Plus share files in a central SharePoint site—virtually anytime, anywhere. Read more in this overview. |
 | Marketers are warming to Twitter, survey suggests Four out of 5 marketers say they'll use Twitter in the next year, but fewer than half say they've bought an ad on the network, according to a survey by Advertising Age and RBC Capital Markets. That might sound like bad news for Twitter, but it's strikingly similar to the way marketers viewed Facebook just a few years ago, writes Michael Learmonth. "It all suggests that if Twitter can continue to build and retain its user base, the ad market will follow," he writes. Advertising Age (free access for SmartBrief readers) (12/13)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Tips for building an engagement-oriented Facebook business page Building a successful and engaging Facebook page for your business begins by avoiding using a personal page to represent your brand, writes Ginny Soskey. Think carefully about how to time your posts so your followers are most likely to see them, but be careful not to overdo any single format or risk alienating fans. Remember also to occasionally post content that's simply fun and engaging for its own sake, rather than just content aimed at lead generation, Soskey advises. HubSpot.com (12/9)  | Download: The Display Advertising Playbook
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to:
• Understand the impact of real-time bidding (RTB)-powered display
• Measure your campaigns beyond last click data
• Learn more about what drives your conversions
Get the fundamentals. |
 |  | The power of how they could use this ... hearkens back to 'Minority Report,' where a mannequin is physically talking to Tom Cruise as he is walking by a store. It's getting close to that. This is like the first early step of that." -- Brian Williamson of Foursquare, as quoted by Wired.com | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment