 | Collaborating with your coworkers and clients just got easier
Working with others often requires more than just phone calls and messages, so stay connected with Office 365. With it, you get access to your familiar Office applications and you can work on the same Word, Excel, and PowerPoint files with others in real time. Plus share files in a central SharePoint site—virtually anytime, anywhere. Read more in this overview. |
 | LivingSocial is still going strong, exec says There's plenty of life left in LivingSocial, says marketing chief Barry Judge. The company sees its future in local advertising, which is still dominated by hard-to-track offline media, Judge says. "People's media consumption is moving online, and we have a performance-based digital advertising toolbox," he says. Adweek (12/16) Yammer invites nonmembers to the discussion Enterprise social network Yammer has added an e-mail feature to its service that allows non-Yammer members to take part in discussions that they are invited to join. Yammer groups are also getting their own e-mail addresses so users can send a post once and make it accessible to an entire group. BtoB Magazine (12/16)  | Have a strong cash flow but weak profits?
The problem could be your approach to cash and cost management. KeyBank's easy-to-understand "Cash and Cost Management Best Practices Guide" will help you build a plan to boost your bottom line. Download the free guide. |
 | What Beyonce's Instagram "Surprise!" means for marketing Beyonce announced her latest album by posting an Instagram photo of its cover -- with the caption "Surprise!" -- forgoing the normal process of releasing singles and doing interviews in a steady drip. Beyonce sold more than 430,000 copies through iTunes in the first 24 hours after the announcement. It's the most recent example of a "marketing without marketing" trend "where you appear to be just delivering your product directly to the consumer without any mediation," said New York University's Jason King. Inc. online (free registration) (12/16), National Public Radio/The Record blog (12/13)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | Study: Amazon is the top retailer on Pinterest Amazon.com is the top retailer on Pinterest, according to a Searchmetrics analysis. Amazon products are being pinned at a rate of 16,360 per week, well ahead of Wal-Mart, with 5,778 pins, and Apple.com, with 3,871 pins. BizReport (12/16)  | Exclusive Event!
Is your business David or Goliath? Hear Malcolm Gladwell discuss Competing in Today's Marketplace, Dec. 17. OPEN Forum. RSVP Now. |
 | Boost your contests with Facebook ads A well-run Facebook contest can build attention for a brand, but it helps to support the contest with some carefully pitched paid ads, James Scherer writes. Use the contest's prize as the main selling point for ads, and make sure to target the right demographics for best results, Scherer writes. SmartBrief/SmartBlog on Social Media (12/17)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | Want some gravy to go with your unspeakable horror? Inspired by Cthulhu, the terrifying creature featured in a short story H.P. Lovecraft, amateur chefs have created a "Cthurkey" -- a turkey with crab legs and a head made from octopus tentacles. Each part is cooked separately, resulting in a dish that looks ghastly but tastes wonderful, says creator Rusty Eulberg. "The universal reaction was 'Oh my God, I couldn't eat that.' But ... it was delicious," Eulberg says. Gothamist (New York) (12/16)  | Free white paper: Retail 2020
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it. Learn more in this free white paper. |
 |  | We pulled back on our marketing efforts this year and altered our business model, so our mailing list isn't growing at that same rate as our focus has changed to include more social and mobile. We are getting more users to tell their friends about our deals." -- Barry Judge, chief marketing officer at LivingSocial, as quoted by Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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