Why Doesn’t Social Influence Shopping More?
Michelle Killebrew | Social Media |       |  | Shopping is a social activity. As marketers, we know this instinctively. It's human nature. But measuring the real impact of social on sales is a different story. Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report say about Thanksgiving and Black Friday retail sales? For one thing, on average, they show that holiday shoppers referred from Pinterest on Black Friday spent 77 percent... |
Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown
Lisa Lacy | Strategies | |  | Jewelry brand Tiffany & Co. is hoping to increase the number of little blue boxes given this holiday season with its A Very Merry Countdown Facebook app, which highlights gift ideas from its Tiffany Holiday Gift Guide in an advent-calendar-like format. According to a Facebook post upon its launch on November 11, A Very Merry Countdown features "28 perfect gift ideas," such as the Paloma Picasso olive leaf pendant in sterling silver, Penguin charm in sterling silver and Tiffany Victoria... |
When It Comes to Social Network Marketing, Niche is the New Black
Paul Chaney | Social Media Smarts | |  | If you thought all social networking activity took place on Facebook, Twitter, LinkedIn or Google+, think again. There is a preponderance of niche social networks that appeal to nearly every interest and taste. Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups, and there's good rationale for their existence. Rather than connecting people with family and friends across their social graph, the nexus of these communities... |
Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]
Adaline Lau | Social Media | |  | Interest in Twitter as a marketing platform is growing rapidly in the Southeast Asia region, according to Parminder Singh, newly appointed managing director for Southeast Asia, India, Middle East and North Africa. His advice for brands in 2014: “Marketers should look at their personality and voice of brand and try to reflect it on social media.” He also encouraged them to develop muscle memory for real time Twitter moments. For instance, Singh, a marathon enthusiast, tweeted... |
Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013
Charlie Pownall | Social Media | |  | Calling someone a bitch isn't the most obvious way to win her affection. And to do it online in front of their friends, their friends' friends and your customers as a whole can terminate a relationship instantly, as fancy Kuala Lumpur-based patisserie Les Deux Garcons discovered earlier this year during its spectacular self-destruction on Facebook. The incident is one of many social media meltdowns across Asia-Pacific this year. Yet while outright corporate stupidity will always... |
Applebee’s Tableside Tablets to Bring Interactivity to Dining
Applebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an interactive experience.
Mary Lisbeth D'Amico | Strategies | Print version 3-2-1 Nurturing Technique for Lead Generation
It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown.
Mathew Sweezey | Marketing Automation | Print version Don't Tell Your Brand Story Without Display Ads
Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb trail that will lead consumers straight to your door.
Tessa Wegert | Media Buying | Print version Retiring Reports & Deleting Dashboards
Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious because you knew just where to look and from which direction?
Jim Sterne | Verifying Business Value | Print version Cutting Through the Consumer Data Clutter This Holiday Season
We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas.
Nathan Richter | Conversion & ROI | Print version Sponsored Article: Game on- Turning the Lights on With Viewability
Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans.
ClickZ | Video | Print version Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago
Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006.
Greg Jarboe | Video | Print version Apple Buys Social Search & Analytics Firm Topsy for $200m
Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million.
Carly Page | Strategies | Print version What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014
Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before.
Jennifer Wolfe | Data-Driven Marketing | Print version 2013 Year in Review: Email Marketing Winners & Losers
Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pans from notable events in email marketing over 2013.
Dave Hendricks | Email Marketing Optimization | Print version |
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