What’s the Real Value of Twitter for Brands?
Roger Katz | Social Media Smarts |       |  | For brands, the key objective on all social platforms remains consumer engagement. Because content-focused social promotions are a perfect means for fuelling engagement -- and Twitter is an unmatched platform for broadcasting content -- the opportunities for delivering promotions on this platform are enticing. So what kinds of social promotions are most successful on Twitter? Generally speaking, those that foster a sense of urgency and ask for immediate participation elicit the best... |
Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service
Lisa Lacy | Strategies | |  | Four Seasons Hotels and Resorts has received access to Place Pins, a Pinterest feature that launched November 20. It enables guests to view their boards as maps and has additional details, like addresses and phone numbers. According to Four Seasons, Pinterest's Place Pins better assist in trip planning and uncovering local content. "Pinners can pin locations to create virtual maps, perfect for planning those next getaways," the brand says. Four Seasons also says Place Pins will... |
British Airways Inspires Travel with Choose-Your-Own-Adventure Video and Digital Billboards
Lisa Lacy | Strategies | |  | This holiday season, British Airways is using technology and digital content to connect with U.S.- and U.K.-based consumers and to inspire travel. The first initiative, Yourope, launched November 12 and is what British Airways calls a "'choose your own adventure' digital campaign" to inspire U.S.-based leisure travelers with new ideas for travel to popular European destinations like Barcelona, Paris, Rome and Berlin. The video series uses YouTube annotations to provide travelers... |
Capital One 360 Social Campaign Asks Consumers ‘What are You #Saving4?’
Lisa Lacy | Strategies | |  | Capital One 360, an FDIC-insured bank that says it offers online banking with no fees or minimums, has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as to give them "an exciting head start to achieving them" during "the season of spending." In order to participate, consumers can share their goals by either uploading images that best captures their savings dreams on the #Saving4 microsite, or by tweeting... |
Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK
Jessica Lee | Social Media | |  | Earlier this year, Twitter launched TV ad targeting, a way for brands to reach TV viewers on Twitter who may have been exposed to their ads during a television show. Last week, Twitter expanded its TV ad collection to include conversation targeting, in order to help advertisers reach TV viewers engaged in conversation about a particular show. From Twitter: The way TV conversation targeting works is simple: through our conversation mapping technology, networks and brands can promote... |
Facebook Ads Give Paid Search Campaigns ROI Boost [Study]
Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone.
Jessica Lee | Ad Industry Metrics | Print version Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients
Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients.
Liva Judic | Data-Driven Marketing | Print version Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing
Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win.
Liva Judic | CPG | Print version Mobile Demand Will Rocket with Improved People-Based Targeting
Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them.
Dana Hayes Jr. | Media Planning | Print version Marketing Automation Sounds the Death Knell for Cold Calling
Cold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks up. Marketing automation is ushering in the twilight era for cold calling.
Christian Nahas | Marketing Automation | Print version 6 Steps to Boost Holiday Sales per Customer with CRM Software
Although a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping season.
Ramon Ray | Marketing Automation | Print version Digital Advertising for Business Results
In the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results.
Carl Griffith | Strategies | Print version Happy Thanksgiving From the ClickZ Team
On behalf of the entire team at ClickZ, we wanted to wish all of our readers a Happy Thanksgiving.
Melanie White | Marketing | Print version Manischewitz Looks to Thanksgivukah for Market Expansion
Manischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especially its healthy chicken broth.
Susan Kuchinskas | Strategies | Print version Technology, Integration & Disparate Data Top Marketing Challenges [Study]
More and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized data and expenses, according to a survey by IgnitionOne.
Yuyu Chen | Ad Industry Metrics | Print version |
| Webinars | | Upcoming Events | | | | | | | | Featured Jobs | | White Papers | - Pay-Per-Click Marketing Specialist
Pay-Per-Click Marketing Specialist (VONT) - WestbrookVONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in... | | | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment