Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season
Paul Bremer | Video |       |  | This promises to be a top holiday shopping season, with consumers more mobile and more social than any seasons prior. Retailers are embracing the trend by investing in innovative apps, mobile friendly websites, and mobile-optimized tools like wish lists, gift registries, and instant coupons. While these mobile tools are great, the first task, as brands compete for share amid all the noise, is driving consumers to these mobile sites in the first place. To do this, brands will need... |
Native Advertising Litmus Test: 4 Questions to Ask of Your Content
Leah Block | Media Planning | |  | Native advertising is one of the hottest buzzwords in the industry these days, as advertisers and marketers try to connect with consumers in unique and meaningful ways. eMarketer recently reported in June that sponsored content spending would rise by 22 percent between 2012 and 2013, up to $1.88 billion. In addition, eMarketer is also projecting that sponsored content spend will rise further to $3.08 billion by 2017. So why is native advertising so popular these days? The answer... |
Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving
Lisa Lacy | Strategies | |  | Residential real estate sales organization Century 21 has debuted a Thanksgiving song, Tryptophan Slow Jam, on YouTube, iTunes and Vimeo, in its latest real-time marketing effort. According to the brand, Thanksgiving has never had its own holiday standard before and the Tryptophan Slow Jam will soon be known as "the greatest Thanksgiving rock anthem of all time." The song comes with an animated music video, which, as of November 30, had about 102,000 views on YouTube. The... |
Mobile Demand Will Rocket with Improved People-Based Targeting
Dana Hayes Jr. | Media Planning | |  | Whether you have been a long-time cross-channel marketer or have focused your efforts on more emerging platforms such as mobile, you've at one time or another, over the past 5 years, experienced the limitations of tracking and targeting. For those of us working across channels, the limitation has been that our legacy option of cookie data is insufficient in the mobile landscape. We have the need for more (and improved) options. I have some good news and... some more good news.... |
Will Programmatic Premium Buy Overtake RTB in China?
Charlie Wang | Display Advertising | |  | A couple weeks ago, iResearch released the 2013 China DSP (demand-side platform) Market Trends Report. It proved that DSP is definitely the hottest digital marketing trend in China this year. The latest figures showed DSP display ad spending growing at 179 percent in 2013, and will continue to grow at a significant rate over the next 4 years. Will PPB overtake RTB? Growth aside, iResearch also made a very interesting prediction: PPB (programmatic premium buying) will become... |
The Next Wave in Shopper Marketing: Micro-Location in the Retail Space
iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bluetooth Low Energy to transmit data to a compatible mobile device. See how retailers can use this technology to offer highly relevant, in-store offers.
Benjamin Spiegel | Search Marketing | Print version Reverse Engineer Your Content in 4 Steps Based on Keyword Insights
The data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. With this information, you can better understand your site visitors and begin to reverse engineer the creation of future content.
Aubrey Beck | Conversion & ROI | Print version Email Behavior Insights: What One Says Versus What One Does
What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a picture of the customer.
Kara Trivunovic | Email Marketing | Print version Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013
And 6 tips on how companies could minimize the potential for a social media meltdown.
Charlie Pownall | Social Media | Print version Facebook Ads Give Paid Search Campaigns ROI Boost [Study]
Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone.
Jessica Lee | Ad Industry Metrics | Print version Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients
Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients.
Liva Judic | Data-Driven Marketing | Print version Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service
Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery.
Lisa Lacy | Strategies | Print version Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing
Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win.
Liva Judic | CPG | Print version What’s the Real Value of Twitter for Brands?
That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for a more social, mobile 2014.
Roger Katz | Social Media Smarts | Print version Marketing Automation Sounds the Death Knell for Cold Calling
Cold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks up. Marketing automation is ushering in the twilight era for cold calling.
Christian Nahas | Marketing Automation | Print version |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
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