Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect
Guest | Advanced Email Marketing |       |  | By guest columnist David A. Steinberg, XL Marketing The holiday season is upon us. It's a time of celebration, family, reflection and a seemingly endless barrage of commercial emails. If it seems like your inbox is stuffed with more "save 50 percent today" and "free shipping" messages than usual, you're right. The four most popular days for major online retailers to email their subscribers are: Cyber Monday, Free Shipping Day (December 17, the last day for free standard shipping),... |
What To Do with Long-Term Inactive Email Subscribers?
Derek Harding | Email Marketing Optimization | |  | Right this minute, I'm sitting in Salt Lake City airport thinking about the excellent conversation we had around long-term inactives at Email Insider Summit. This is such a deep and broad topic that in some areas, we really only scratched the surface. Some truths really came through that I think warrant reiteration. 1. What Constitutes an Inactive Varies Enormously This may seem obvious, yet all too often, marketers are given simple one size fits all recommendations about inactives,... |
Maximize Holiday Momentum with Your Email Marketing Program in the New Year
Guest | Advanced Email Marketing | |  | By guest columnist Scott Cohen, Inbox Group The holiday season is almost over. That's right, I said it. You're no doubt burning the midnight oil, deciding what final discounts and incentives you can offer, poring over A/B subject line tests, and watching feverishly as your opens and clicks add up to conversions. It's the crazy season, after all. Yet, inevitably, the season will end and the calendar will flip over to January. Because you've been so successful with your holiday... |
Cart Abandonment Email Insights from Cyber Monday
Guest | Advanced Email Marketing | |  | By guest columnist Chad White, ExactTarget A good store associate would never let a shopper walk away from a shopping cart full of merchandise and leave the store without asking if they could help. Yet in the world of ecommerce, this happens all the time - even on the busiest online shopping day of the year, Cyber Monday. On Dec. 2, ExactTarget clicked through the promotional emails sent that day by more than 90 major online retailers and filled our shopping carts with more than... |
Achieving Right Time, Right Message in Email Marketing and Beyond
Guest | Advanced Email Marketing | |  | By guest columnist Ida Barrie Right time, right message. We all agree it's the best way to resonate with our potential customers, but that doesn't mean it's easy to accomplish. This year at document software company Nitro, we've made a concerted effort to look at our marketing program in order to evaluate how we can continue to shift away from the old school "batch and blast" method and move toward the "right time, right message" method we know drives sales. As I reflect on... |
PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season
The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in driving revenues and paid search metrics during the holiday season.
Yuyu Chen | Stats | Print version How Visual Systems Can Improve Wearable Notifications
Wearable technologies like Google Glass and smartwatches such as the Samsung Galaxy Gear give brands new form factors to deliver experiences.
McNeal Maddox | Strategies | Print version Custom Search Engines Alive & Well, But the Approach is Failing Marketers
Automation can enable retailers to deliver a new catalog of listings, representing every product that will work on each CSE, in as real-time as the CSEs will allow.
Andre Golsorkhi | Marketing Automation | Print version In Social Media, Everyone Has “The Right” To Be Offended
You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents.
Liana Evans | Community Management | Print version Conversion Optimization Prioritization
There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with.
Jim Sterne | Verifying Business Value | Print version The Year in New Ad Units Reviewed
Publishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year.
Tessa Wegert | Strategies | Print version 5 Things That Will Change Retargeting in 2014
Remarketing predictions to watch out for in the new year.
Parth Mukherjee | Display Advertising | Print version Great Ritz Holiday Parade Brings Shopping Deals for Christmas
Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like components.
Lisa Lacy | CPG | Print version Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?
Beyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram.
Matt Kapko | Social Media Smarts | Print version 5 Ways to Prep Your PPC Advertising for 2014
Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year.
Lisa Raehsler | Paid Search | Print version |
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