Email Behavior Insights: What One Says Versus What One Does
Kara Trivunovic | Email Marketing |       |  | As brands strive to drive both relevance in their email marketing messages and engagement within their email subscriber universe, it is important that they have the data they need to make that happen. As you begin to align the data you have versus the data you need to drive that relevance, you may find that there are gaps. The next natural questions then become: "What are the best ways to fill those gaps?" and "Do we use behavioral data, or do we ask our customers to provide it?"... |
4 Cross-Channel Measurements Every Marketer Should Use
Justin Williams | Advanced Email Marketing | |  | By now, you know that consumers don't interact with just one marketing channel on their path to conversion. Chances are, your company understands it can't develop and deliver marketing on only one channel if it wants to remain competitive. But are you still using old-school, one-channel metrics (CTR, impressions) to measure success? A cross-channel marketing approach requires cross-channel metrics. Read on to learn about two specific metrics and two measurement approaches that will... |
Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards
Jeanne Jennings | Email Marketing | |  | Those relatively new to ClickZ may not recognize the name Stefan Pollard. Three years ago, Stefan -- ClickZ columnist, husband, father, respected industry expert and friend to many of us in the industry — passed away suddenly. The ClickZ family and the larger email marketing community lost someone very special. None of us had a chance to say goodbye or to properly thank him, not only for his positive and lasting impact on our industry but for the unwavering friendship he offered... |
Email Marketing Quality Control Lessons from Publishing and Software Engineering
Derek Harding | Email Marketing Optimization | |  | For many organizations, email is a key revenue channel. Failure in execution can mean enormous consequences, so getting it right is critical. Sadly, for many, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist; one that often has been developed in an ad hoc manner as mistakes are uncovered during deployment. I've been focused on quality control for many years and from our research, more than 10 percent of major brand marketing emails have... |
Myths and Realities of Responsive Design and the Mobile Inbox
Jim Davidson | B2C Email Marketing | |  | The first few lines of this article will be buzzy and may cause your eyes to roll, but I'm here to take some of the panic and confusion away from what has become a much discussed topic for email marketers: responsive design and the mobile inbox. You have probably seen the stats from Litmus that nearly half of all emails (48 percent) are currently opened on a mobile device. Custora reports that mobile e-commerce purchases increased by 48 percent on Black Friday and 30 percent on Cyber... |
Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season
Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will reap the biggest rewards.
Paul Bremer | Video | Print version The Next Wave in Shopper Marketing: Micro-Location in the Retail Space
iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bluetooth Low Energy to transmit data to a compatible mobile device. See how retailers can use this technology to offer highly relevant, in-store offers.
Benjamin Spiegel | Search Marketing | Print version Native Advertising Litmus Test: 4 Questions to Ask of Your Content
As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content.
Leah Block | Media Planning | Print version Reverse Engineer Your Content in 4 Steps Based on Keyword Insights
The data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. With this information, you can better understand your site visitors and begin to reverse engineer the creation of future content.
Aubrey Beck | Conversion & ROI | Print version Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013
And 6 tips on how companies could minimize the potential for a social media meltdown.
Charlie Pownall | Social Media | Print version Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving
Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand.
Lisa Lacy | Strategies | Print version Facebook Ads Give Paid Search Campaigns ROI Boost [Study]
Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend than when a person was exposed to paid search ads alone.
Jessica Lee | Ad Industry Metrics | Print version Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients
Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients.
Liva Judic | Data-Driven Marketing | Print version Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service
Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery.
Lisa Lacy | Strategies | Print version Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing
Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win.
Liva Judic | CPG | Print version |
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