No.8 Most Read Article of 2013: Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile
Melanie White | Mobile |       |  | This story was originally published on June 27, 2013, and comes in at No. 8 on our countdown of the 10 most popular ClickZ stories of 2013. As ClickZ looks back over the past year, we're celebrating the best of 2013, as determined by you, our readers. Enjoy! What is the first thing you do when you wake up? Reach for your phone? Let's be honest - who doesn't?! With nearly 75 percent of mobile users falling asleep with their device within reach, the power and influence that mobile... |
Happy Holidays from ClickZ!
ClickZ | Publishing | |  | As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, all of us at ClickZ, as well as our sister brands Search Engine Watch and ClickZ Live, wish you all the very best over the holidays and for the coming year. 2014 will mark 18 years of ClickZ and SEW, and 15 years of our global conference series. All this time, we’ve kept ourselves at the forefront of digital marketers' minds, providing marketing news with... |
Top 20 YouTube & Video Marketing Stories the Year
Greg Jarboe | Video | |  | Google's YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. Here's a look back at the 20 biggest stories in this year's video marketing year in review. YouTube Shares Most Watched Content & Video Ads in 2013 Dec. 11: YouTube released their most watched content lists of 2013. One of the most popular trends this year... |
Back to the Future: Are Happy Days Here Again?
David Toner | Video | |  | Isn't it interesting that two new ad types debuted this past weekand both have hints of days gone by? Jerry Seinfeld debuts an Acura campaign using Sony/Crackle's web series "Comedians in Cars Getting Coffee" as the marketing platform and Facebook's video ads debut, with a video ad for the upcoming film Divergent. So what seems so familiar about these two launches? According to eMarketer, digital video ad spending is expected to soar 39.5 percent to $5.79 billion in 2014. In an attempt... |
Make Mobile a Priority in 2014
Jermyn Toh | Mobile | |  | Snippet of a conversation about what to do in the coming year: “We are seeing an upswing of behavior on [insert-word-here] but these are still early days so we can look at implementing this next year.” Next thing you know agencies, communication specialists and [insert-word-here] gurus are activated on urgent notice to turn around a roll-out plan for [insert-word-here]. If you’ve been in the industry long enough you'll find this a familiar situation that has repeated itself... |
Complex Sales and the Persona Creation Process
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
Bryan Eisenberg | ROI Marketing | Print version Don't You Know Who I Am?! A Cautionary Marketing Tale
A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication.
Katrina Conn | Advanced Email Marketing | Print version New Year is the Time to Give Abandoned Cart Emails a Makeover
While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder strategy.
Jim Davidson | B2C Email Marketing | Print version 25% of Fortune 500 B2B Companies Have Adopted Marketing Automation
What can we learn as marketers from this research?
Mathew Sweezey | Marketing Automation | Print version J&J Medical: An Omni-channel Approach to Consumer Journey [Video]
Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy.
Mandeep Grover | Healthcare & Pharma | Print version Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers
While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent Bronto/Magento research on shopper frequent and cross-device shopper cart behavior.
Jim Davidson | B2C Email Marketing | Print version Email Subject Lines and the Brain
Use the programming of the brain to raise open rates.
Justin Williams | Advanced Email Marketing | Print version No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
Benjamin Spiegel | Search Marketing | Print version Email Marketing Isn't Dead - You're Probably Just Using It Wrong
Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic.
Jon Miller | Marketing Automation | Print version No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
John Gagnon | Paid Search | Print version |
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