Twitter broadens keyword matches to improve ad targeting Twitter has made it easier for marketers to target ad campaigns by expanding search results to include synonyms, alternate spellings and lingo. An advertiser who selects the words "love" and "coffee," for example, would also match a tweet that said "I really luv this coffee" and "I really adore coffee" without specifying those variations. The expansion is automatic, but marketers can specify limits as well. TheNextWeb.com (12/11), PCWorld/IDG News Service (12/11)  | You're Invited!
Hear Malcolm Gladwell discuss Competing in Today's Marketplace. Join to ask your question at OPEN Forum. Get access to the Livestream on December 17th. |
 | YouTube net ad revenue is estimated in billions YouTube should net nearly $2 billion this year in global ad revenue out of a projected $5.6 billion gross, according to an eMarketer estimate. YouTube has grown rapidly in recent years, a fact that eMarketer attributes largely to surging consumer demand for viewing content across devices. eMarketer (12/11)  | Download: The Display Advertising Playbook
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to:
• Understand the impact of real-time bidding (RTB)-powered display
• Measure your campaigns beyond last click data
• Learn more about what drives your conversions
Get the fundamentals. |
 | Study: Social sites lag in driving online retail sales Retailers have ramped up their social shopping efforts on sites such as Facebook and Pinterest, but only about 2% of online purchases made since Nov. 1 came via consumers clicking on social posts, according to e-commerce analytics provider Custora, whose clients include Etsy, Bonobos, One Kings Lane, Fab, Birchbox and Revolve Clothing. Organic search drove the biggest portion of online sales, followed by direct visits to retailers' websites and applications, e-mail marketing and paid search. Advertising Age (free access for SmartBrief readers) (12/11)  | Canon imageFORMULA DR-C125 Document Scanner
Flexible, easy-to-use, up to 25-ppm scanning in a compact footprint makes the Cannon DR-C125 scanner the perfect fit for any business. Click to learn more. |
 | How to develop a world-class LinkedIn profile It's amazing how few people make the most of their LinkedIn profiles, LinkedIn's Jason Miller writes. Basic steps such as uploading photos and keeping your resume current can make a big difference, and soliciting recommendations from colleagues and past employers all but guarantee better results. "When people vouch for you on your profile, it might not make or break a potential employer's decision to contact you, but it'll raise her comfort level," Miller writes. Convince & Convert (12/11) Recruiters could get a lift from social media, Big Data The joint rise of social media, Big Data and strategies such as gamification could give a big lift to companies' recruiting efforts, writes Karthik Manimozhi. "Social collaboration integrated with analytics will make it easier to share, discuss and socialize results and to provide a mechanism for making transparent, high quality decisions," Manimozhi writes. SmartBrief/SmartBlog on Social Media (12/12) | 10 ads that blew up on YouTube this year Evian's dance-crazy "Baby & Me" ad was the most-watched ad on YouTube in 2013, racking up 67.2 million views, according to this article. "Baby & Me" was a sequel to the 2009 hit "Roller Babies," the most-viewed ad of all time. Three ads from the 2013 Super Bowl made the list, as did Microsoft's "Child of the '90s" spot for Internet Explorer and Kmart's "Ship My Pants" ad. Mashable (12/11) |  | It is fair to say -- and perhaps pretty surprising -- that clicks from social very rarely directly lead to orders." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment