Study: Social media didn't fuel Black Friday online sales

Instagram users could get e-mail addresses, messaging tools | Publishers cheer Facebook's updated news-feed algorithm | How fake users are taking over Twitter Created for tweetbroker.social@blogger.com |  Web Version   December 2, 2013 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Instagram users could get e-mail addresses, messaging tools Facebook appears to be preparing to launch a private-messaging feature tied to its Instagram platform, with some users reportedly having already been issued Instagram e-mail addresses. "[S]uch a change would fall right in line with the company's strategy to tighten its grip on existing users by offering features that keep them linked to Facebook wherever they go," Adario Strange writes. Mashable (12/1) Share:      Going Global: Social Media Marketing for Small Businesses Social media is creating new avenues for merchants to promote their companies at a low cost. 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Learn how providing a seamless multichannel experience across all channels can be the key to improving the overall customer experience Ideas in Action Sponsored By TNT drama to release its script on Twitter prior to debut TNT's new "Mob City" series is hoping to build buzz and increase engagement ahead of its Wednesday premiere by releasing most of the first episode's script on Twitter, save for the twist ending. The #MobScript campaign will use Twitter Cards so it can embed videos, photos and other content in tweets. The so-called "adaptweetion" comes from Deutsch New York. The New York Times (tiered subscription model) (12/1) Share:      Ben & Jerry's gets 20% boost in Instagram followers from ads Ben & Jerry's has secured more new followers and "likes" than any other advertiser using the new Instagram ads, according to Statigram and Curalate data. 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Still, marketers said they believe social media played an important role in shaping consumer spending on Black Friday. "Social doesn't have the ability so far to drive traffic or sales directly to the site. ... It tends to have more of an indirect influence on purchases," said Jay Henderson of IBM Smarter Commerce. Bloomberg (12/1), Mashable (11/30), The Wall Street Journal (tiered subscription model) (11/29) Share:      Scan at the speed of business. The Canon DR-M160 packs efficiency and excellence into every scan. With up to 60 pages/minute, up to 7,000 scans/day, and stunning 600 dpi image quality, scan at the speed of business. Click to learn more. The Takeaway Sponsored By How top brands could get ahead on Snapchat Snapchat is potentially a useful tool for brands, if they can find creative ways to use the platform, say members of Tongal's social media community. 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New York Post (11/30) Share:      SmartQuote As long as you can show the influence that social media is having on the eventual purchase, that should be more than enough too justify the investment that marketers are making in those channels." -- Jay Henderson of IBM Smarter Commerce, as quoted by Mashable Share:        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Publisher:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information