 | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
 | Tumblr offers advertisers access to trending blogs Advertisers can now pair their ads with trending blogs on Tumblr's mobile application. The Sponsored Trending Blog option is similar to other offerings by social sites designed to reach wide audiences, such as Twitter's offer of ad space with its trending topics. Adweek (12/2)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | How Foursquare changes public spaces Foursquare can radically change the ways in which public spaces are used and perceived, at least for people who use the service heavily, Cornell University researchers say. A study found that super-users were more aware of and more likely to interact with those around them. "Foursquare clearly created heightened awareness of the people around them, and a stronger connection to the actual places where those encounters might take place," Emily Badger writes. The Atlantic Cities (12/3)  | Collaborating with your coworkers and clients just got easier
Working with others often requires more than just phone calls and messages, so stay connected with Office 365. With it, you get access to your familiar Office applications and you can work on the same Word, Excel, and PowerPoint files with others in real time. Plus share files in a central SharePoint site—virtually anytime, anywhere. Read more in this overview. |
 | How a Gawker editor crafts must-share content Gawker editor Neetzan Zimmerman spends his days trawling the Web for content that will get traction on social networks, and he says he has developed a sort of sixth sense for the kind of content that's likely to go viral. Zimmerman takes his job seriously, and says that viral content is a true reflection of people's real concerns. "For me to be plugged into this stuff is like being plugged into the foundation of man," he says. "This is the stuff that people really care about, not the stuff that they're pretending to care about at cocktail parties." The Wall Street Journal (tiered subscription model) (12/1) How brands can make the most of Twitter Twitter is a powerful marketing tool, and brands are seeing big success with campaigns that link social chatter to real-world consumer activity, writes Roger Katz. The key is to make that transition as seamless as possible, and to make it easy for users slip into relationships with a brand. "Particularly on Twitter, it's absolutely critical to avoid friction-filled forms and steps at that first touchpoint, especially those that are in any way mobile-unfriendly," Katz writes. ClickZ (12/2)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Vine animations showcase the power of the format Cartoonists responded to a Mashable contest by using Twitter's Vine to show off six-second stop-motion animations. In this roundup, you can watch the word "cartoon" transforming into a gorilla, a classic "Looney Tunes" scene retold in sketch drawings and a paper dog seemingly running in place. Mashable (12/1) |  | Focus on sloths because that's going to be your meal ticket." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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