Social Media Marketing: Hot or NOT for 2014?
Krista Neher | Social Media Smarts |       |  | As we prepare to ring in a new year, it seems like a good time to evaluate what is hot and not for social media in 2014. HOT: Search + Social Social media influences search rankings. This is a fact; Google has admitted it. Yet many social marketers don't understand search, and many search marketers see social media as link-baiting and spam. As social networks play a more important role in sending signals to search engines, search engine optimization and social media are becoming... |
Facebook: Top 2013 Check-Ins and Topics for Asia
Adaline Lau | Social Media | |  | As 2013 comes to an end, Facebook has revealed the top check-ins around the world, as well as the most talked about topics on the social network across various countries. Below is a snapshot with a focus on Asia Pacific. Disneyland Tokyo and Hong Kong were among the most popular destinations that Facebook users checked-in to globally. Singapore's Marina Bay Sands, Tainan flower night market in Taiwan, Myungdong Street in South Korea, Melbourne cricket ground in Australia as... |
Top Trending Videos and Ads on YouTube in 2013
Greg Jarboe | Video | |  | In the not too distant future, social historians and cultural anthropologists will look back at the top trending videos and ads on YouTube for 2013 and wonder, "What were they thinking?" "Prankvertising" This year, some of YouTube’s most watched content – from Carrie’s Telekinetic Coffee Shop Surprise to Pepsi’s Test Drive, which scared the life out of a car salesman – came courtesy of brands. And, if you add a couple of other social video campaigns – including LG’s... |
Tracking Dark Social Media: A Light at the End of the Tunnel
Angie Pascale | Social Media Smarts | |  | If yours is like most brands, you are neglecting nearly three quarters of your social media impact. No, it's not because your brand isn't sending photos on Snapchat or that you haven't exchanged gifts on Impossible. It's because you aren't considering "dark social media" channels -- email, instant messenger, text message and other sources that cannot be tracked through analytics. Most people do not want to share everything over Facebook or Twitter, lest their bosses or family see.... |
Nissan Asks New Yorkers to Say #HailYes to New Taxis
Susan Kuchinskas | Social Media | |  | The Nissan-made Taxis for Tomorrow commissioned by New York City mayor Michael Bloomberg are on the streets of New York and in dealer showrooms. Now, a campaign by TBWA New York asks locals to give a #HailYes to the shiny new rides. In 2011, Nissan won a competition to become the sole provider of taxis for New York City fleets, a commission estimated to be worth around $1 billion. But the proposal to standardize on a Nissan purpose-designed model was stalled by political and legal... |
Digital Marketing for the Holidays is All About Entertainment
At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks, brands are betting on video and multimedia to cut through the ad clutter.
Tessa Wegert | Strategies | Print version The Power of the People: What Email Marketers Are Talking About Going Into 2014
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014.
Simms Jenkins | Email Marketing Best Practices | Print version 5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird
David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting.
Mathew Sweezey | Marketing Automation | Print version Engage & Impress with PowerPoint: Tips for Digital Marketing Presentations
Few applications have the capacity for beauty and carnage as PowerPoint. Columnist John Gagnon from Bing shares tips to help digital marketers engage and impress with presentations.
John Gagnon | Paid Search | Print version First Impressions Count, But Ad Impressions May Not
Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns.
Andrew Edwards | Convergence Analytics | Print version Digital Marketing and Comms 2014 Predictions [Video]
What will be the digital buzzword of 2014, will next year finally be the year of mobile and more.
Jon Wade | Strategies | Print version For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying
Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate.
Liva Judic | Analyzing Customer Data | Print version Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads
Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com.
Susan Kuchinskas | Marketing | Print version Google PageRank Fading Away, But the Sky Isn't Falling
PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and URL's perceived authority?
Crispin Sheridan | SEO | Print version Use Email to Amplify Content, Search & Social
Email marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off-site content, email, social media and search campaigns.
Guest | Advanced Email Marketing | Print version |
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