When Customers Understand Your Business, You Win
Dave Evans | Social Media |       |  | Last week, I had a behind-the-scenes tour of United's Network Operation Center in Chicago. If you're even remotely interested in how a global airline operates, or if you've ever wondered what's really going on when the pilot says, "We're just waiting on paperwork... another minute and we'll be pushing back for an on-time departure," then a tour like this is for you. In the past three years, I've had many behind-the-scenes experiences, including a visit to a high-tech cotton gin in... |
Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility
Mary Lisbeth D'Amico | Social Media | |  | Recently, Dunkin' Donuts and Toyota have each found clever uses for Google Hangouts, an increasingly popular marketing tool among brands. Dunkin' Donuts hosted its first live Google+ Hangout last week to choose a winner for a fan recipe contest inspired by Bravo's Top Chef, for whom it is a sponsor. The brand asked fans to submit recipes containing at least one Dunkin' Donuts ingredient in them and then narrowed that down to six finalists. Users were then invited to log in to a... |
Twitter Pushes Promoted Account Ads Into Timelines
Matt Kapko | Social Media | |  | As Twitter closes its most important year to date, Promoted Accounts, one of its few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps, in an effort to boost revenues and compete for advertising dollars among the likes of Facebook and Google. First launched in 2010, promoted accounts were exclusively relegated to the “who to follow” section on Twitter’s site. But following a limited trial, Twitter is now selling any... |
Explore Twitter's Year in Review on Interactive Microsite
Jessica Lee | Social Media | |  | The end of the year is a time to reflect, and that’s just what Twitter did with its look back on the tweets that told the stories of 2013. With its interactive widget at 2013.Twitter.com, you can explore popular moments in news, sports and entertainment over the past year. Explore trends month-by-month, like January’s most talked about events, which included the helicopter crash in London, shown here: And relive your glory moments in sports, here (go Sox!): Or peruse... |
Apple's Software & Services Set to Improve with Topsy Acquisition
Himanshu Sareen | Social Commerce | |  | Apple acquires a great deal of companies. In 2013 alone, the company acquired 10 startups with expertise in everything from mapping technology to HTML5 web app development and audio. Yet the recent $200 million acquisition of social media analytics firm Topsy has analysts scratching their heads. Topsy is a company that has direct access to Twitter's entire catalogue of tweets since 2006. With such pervasive access, Topsy is able to conduct in-depth sentiment analysis regarding almost... |
5 Ways to Prep Your PPC Advertising for 2014
Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year.
Lisa Raehsler | Paid Search | Print version IAB Aims to Set Industry Standards for Content Marketing
The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing.
Liva Judic | Politics & Advocacy | Print version Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies
Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend.
Tim Nichols | Analyzing Customer Data | Print version What To Do with Long-Term Inactive Email Subscribers?
Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a lively conversation on the best way to manage them.
Derek Harding | Email Marketing Optimization | Print version IAB Mobile Center's Multi-Screen Manifesto for 2014
Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Center will be focusing their efforts in 2014.
Anna Bager | Mobile | Print version Maximize Holiday Momentum with Your Email Marketing Program in the New Year
Inevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email marketing moving forward?
Guest | Advanced Email Marketing | Print version The Top 10 Digital Campaigns of 2013
My colleague Andrew Yeoh and I have put together a list of our favorite digital campaigns for the year with bonus insights on how to create award-winning work.
Erik Hallander | Strategies | Print version Facebook Lures Advertisers With Promoted Videos
Facebook launches a test run for video ads on its news feed.
Liva Judic | Display Advertising | Print version Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers
B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines.
Melanie White | Strategies | Print version Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]
Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI.
Yuyu Chen | Mobile | Print version |
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