Drive Company Page Engagement with Best in Class Brand Examples & Tips from LinkedIn
Jasmine Sandler | Social Media |       |  | Earlier this week, LinkedIn announced the official winners of the best of LinkedIn Company Pages for 2013 (see winners below). The winners are certainly all big brand names you have heard of - you may have used their products or services and perhaps a few of you are even employed with these social standouts. It begs the question, though: how can you, as a marketer or owner of perhaps a small or mid-sized company, gain the hundreds of thousands of followers that the big boys of LinkedIn... |
Twitter Turns On Broad Match Targeting
Liva Judic | Search | |  | Matching the targeting capability of Google, who pionneered it, Twitter has finally launched its broad match keyword targeting. Brands and advertisers who are used to the broad match approach on other platforms are finally able to replicate the filtering via the company's API too, Twitter said in a blog post. The principle: it'll track and target the tweets that contain the words you choose, or variations of it. Adding a + sign before keywords, like on Google, will prevent... |
Instagram Direct Enables Private Messaging - Gap First to Launch Campaign Using New Capability
Liva Judic | Social Media | |  | Instagram chief executive Kevin Systrom revealed the launch of the new private and direct messaging system, Instagram Direct, in a press conference held in New York City this morning. Instagram Direct allows targeted picture sharing to a select person or group of people, and the exchange of messages with them. This new product is a challenge to Twitter's direct messages (DMs) and Snapchat. "Instagram Direct is a simple way to send photos and videos to your friends. We wanted to... |
Facebook the Most Trusted Channel for Brand Recommendations [Survey]
Yuyu Chen | Stats | |  | As social media has developed as a method of amplifying the power of online reviews about brands, Facebook has become the most trusted channel for product and service recommendations. The new Social Recommendation Index by Social Media Link reveals that 92 percent of respondents trust social recommendations from people they know. Close to 70 percent of them turn to Facebook for product reviews, compared to 63 percent prefer blogs and retail websites, respectively. Meanwhile, 56... |
Social Media Marketing: Hot or NOT for 2014?
Krista Neher | Social Media Smarts | |  | As we prepare to ring in a new year, it seems like a good time to evaluate what is hot and not for social media in 2014. HOT: Search + Social Social media influences search rankings. This is a fact; Google has admitted it. Yet many social marketers don't understand search, and many search marketers see social media as link-baiting and spam. As social networks play a more important role in sending signals to search engines, search engine optimization and social media are becoming... |
Social Logins: Maximizing Conversions & Engagement
Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals.
Bryan Eisenberg | ROI Marketing | Print version First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness
In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques. See how things changed by Thanksgiving weekend.
Guest | Advanced Email Marketing | Print version Data and Measurement Resolutions for 2014
Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals.
Vinoaj Vijeyakumaar | Convergence Analytics | Print version Charity:water Turns to Outbrain to Spread the Word [Case Study]
Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help it rise above the noise.
Mary Lisbeth D'Amico | Strategies | Print version YouTube Global Ad Revenue to Reach $5.6 Billion for 2013
According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013.
Liva Judic | Display Advertising | Print version Digital Marketing for the Holidays is All About Entertainment
At a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks, brands are betting on video and multimedia to cut through the ad clutter.
Tessa Wegert | Strategies | Print version The Power of the People: What Email Marketers Are Talking About Going Into 2014
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds heading into 2014.
Simms Jenkins | Email Marketing Best Practices | Print version 5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird
David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting.
Mathew Sweezey | Marketing Automation | Print version Engage & Impress with PowerPoint: Tips for Digital Marketing Presentations
Few applications have the capacity for beauty and carnage as PowerPoint. Columnist John Gagnon from Bing shares tips to help digital marketers engage and impress with presentations.
John Gagnon | Paid Search | Print version First Impressions Count, But Ad Impressions May Not
Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns.
Andrew Edwards | Convergence Analytics | Print version |
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