Want social buzz? Get your wallet, Facebook says Brands will get diminishing returns from their organic outreach on Facebook in coming months, and will have to spring for paid ads if they want to get the most out of their campaigns, the social network said in a sales messages sent to partners. "We're getting to a place where because more people are sharing more things, the best way to get your stuff seen if you're a business is to pay for it," an unidentified Facebook spokesman said. Advertising Age (free access for SmartBrief readers) (12/5)  | Exclusive Event!
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 | Twitter deal with Deutsche Telekom includes pre-loaded app Twitter has signed a deal with Deutsche Telekom that includes a pre-loaded Twitter application on the company's Android phones beginning next year. The move will give Twitter increased access to Deutsche Telekom's customers, which include T-Mobile users, and could increase the network's profile in the German market. GigaOm (12/5)  | See why Gartner rated IBM Endpoint Manager a "Leader" in Client Management Tools 2 years running
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 | Karmaloop uses videos and "snaps" to target millennials Online retailer Karmaloop, which targets the 18-to-24 set and takes in $200 million in annual revenue, is turning to YouTube and Snapchat for marketing this year. Karmaloop's in-house production team has created videos that have racked up more than 22 million views, while its Snapchat efforts include coupons and some risque shots. "Our snaps are not for the faint of heart," said Marketing Director Megan Knisely. Adweek (12/4) Social helped Thrivent Financial prepare for a strategic shift When Thrivent Financial for Lutherans was considering changing its business model to begin serving all Christians, it used social tools to solicit opinions from its customers and to get the word out about the potential change. That meant preparing different strategies for Facebook, Twitter, YouTube and LinkedIn, and making sure company leaders were aware of what to expect on each platform, says social media manager Stacy Eckes-Borys. SmartBrief/SmartBlog on Social Media (12/5)  | Seven Questions Every Advertiser Should Ask About Ad Performance
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 | Survey: Facebook is the most-used mobile app Facebook is far ahead of its rivals on mobile devices, according to a survey by Consumer Intelligence Research Partners. Forty-five percent of smartphone users named Facebook as among their three most-used applications, while 13% named Twitter. "Facebook just dominates mobile phones, in terms of most frequent use, not just downloads," CIRP co-founder Mike Levin said in a statement. CNET (12/4) | Cat memes? You'll have to do better than that It takes more than a half-hearted cat meme to grab social media users' attention these days, writes Ritika Puri. Try being "unexpectedly playful," poke fun at your own brand or wow your followers with powerful visuals, Puri writes. "Social media is an evolving art. ... Don't be afraid to test ideas or try something new," she writes. HubSpot.com (12/2) Lessons from 2 political Twitter gaffes Wisconsin Gov. Scott Walker fired his deputy finance director this week after off-color tweets made years ago came to light, and the Republican National Committee drew fire on Twitter recently after posting a message praising Rosa Parks for "ending racism." The two episodes show the need for politicians, and everyone else, to properly train and vet their social media account operators, consultant Mark Shaw says. ABC News/The Note blog (12/5) |  | Financing solutions to keep your business connected.
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 |  | No, businesses are not people. But businesses that explore new ideas with their followers will more naturally enable conversation, stir opinions, and make your social profiles interesting." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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