Use Email to Amplify Content, Search & Social
Guest | Advanced Email Marketing |       |  | Guest column by Annie Condron Integrated, cross-channel, omni-channel, multi-channel or good old fashioned teamwork... no matter how you classify your marketing efforts, there's no "I" in modern digital marketing. Email marketing, just one component, must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off-site content, email, social media and search campaigns, etc. This seems like a simple concept, but... |
4 Game-Changing Digital Marketing Predictions for 2014
Margaret Farmakis | Email Marketing Optimization | |  | As each year draws to a close, we have an unofficial tradition at Return Path of forecasting the next big trends in the email and digital space in the coming year. You can check out our predictions (and some cases "unpredictions") on our blog. These lists are always fun to come up with, and even if we don't get the timing exactly right (we always err on the side of being aspirational) they certainly represent the larger directional shifts taking place in the industry. I'm getting... |
5 Tips for Online Surveys that Build Relationships and Drive Sales
Jeanne Jennings | Email Marketing | |  | Online surveys are a great way to learn about your e-mail subscribers. You can do surveys to get a read on just about anything, from customer satisfaction after a purchase to how readers feel about your free e-mail newsletter. But here's the thing to keep in mind: no matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Do it well and you'll not only get the answers to your survey questions,... |
The First Mobile Holiday Season Gives Marketers New Audience Segments
Guest | Advanced Email Marketing | |  | Guest column by Tom Sather, Sr. Just as we all predicted, the first-ever mobile email holiday season is finally here. Thanksgiving weekend and the unofficial holiday shopping kickoff saw nearly 60 percent of marketing messages opened on mobile devices. This is great news for email marketers whose campaigns are poised to become even more effective, but it introduces a new complexity: Mobile devices aren't just different screens to design for - they're the equivalent of distinct audience... |
Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
Derek Harding | Advanced Email Marketing | |  | The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there hadn't been an announcement from Google. I wasn't the only one who noticed, either. There is no doubt there will be cries that Google has, once again, killed email marketing. But to understand what impact this may have requires that we start by understanding what has changed. Email messages are,... |
Top Trending Videos and Ads on YouTube in 2013
YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other factors affected viral video this past year.
Greg Jarboe | Video | Print version Tracking Dark Social Media: A Light at the End of the Tunnel
Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand to do?
Angie Pascale | Social Media Smarts | Print version Google PageRank Fading Away, But the Sky Isn't Falling
PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and URL's perceived authority?
Crispin Sheridan | SEO | Print version Creating Powerful Web Analytics Dashboards with Leftronic and Google Analytics
For Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily connecting with one or more Google Analytics accounts and presenting meaningful, actionable GA data,
Mark Ryan | Analyzing Customer Data | Print version The Idea of Brand Conquesting Becomes Real in the Mobile Era
Today, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competitor's territory and take over the attention of their consumers.
Shannon E. Denison | Mobile | Print version Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG
A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets.
Adaline Lau | Strategies | Print version An Online Marketing Checklist for China
Consider these 8 factors to develop successful digital marketing in China.
Gordon Choi | Media Planning | Print version Louis Vuitton Highlights Holiday Collection in Goose Game
Louis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game.
Lisa Lacy | Strategies | Print version Nissan Asks New Yorkers to Say #HailYes to New Taxis
A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow.
Susan Kuchinskas | Social Media | Print version Will Content Marketing's Future Look More Like LinkedIn Pulse?
Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a steady stream of useful content, you achieve the goal of all marketing automation plans.
Matthew Kumin | Publishing | Print version |
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