The Evolving Role of Social Media in Healthcare
Himanshu Sareen | Social Commerce |       |  | Healthcare is a breeding ground for disruption. Countless processes from patient relations to management of health records can be augmented. Surgeons wearing Google Glass, patients with NFC embedded identification bands, and nurses equipped with iPads are already a reality. Yet one area of innovation may stem from an unlikely source. Social media for healthcare can contribute to increased communication, provider efficiency, treatment efficacy and organizational transparency. A... |
Twitter Retargeting, in 140 Characters or Less
Ben Plomion | Social Media | |  | The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing initiative that makes it possible to target Twitter users based on their actions across the Web. Let's take a look at how we got here, why it matters, and how to make the most of Twitter targeting. First Came Facebook Once upon a time, a whole two years ago, there were relatively few options for programmatic marketers. The potential... |
Twitter Unveils Tailored Audiences Retargeting Product
Miranda Miller | Social Media | |  | Twitter has unveiled Tailored Audiences, their retargeting advertising product. The social network will work alongside partner companies to offer advertisers access to targeting data from sources external to Twitter. Marketers will be able to target Twitter users based on more than just their location, gender, or other information available through the Twitter platform; they'll have insights from search engines, site visits, CRM data and more. In the announcement, Twitter said,... |
Why Doesn’t Social Influence Shopping More?
Michelle Killebrew | Social Media | |  | Shopping is a social activity. As marketers, we know this instinctively. It's human nature. But measuring the real impact of social on sales is a different story. Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report say about Thanksgiving and Black Friday retail sales? For one thing, on average, they show that holiday shoppers referred from Pinterest on Black Friday spent 77 percent... |
A Quick Guide To Native Advertising On Social Media Platforms
Razlan Manjaji | Social Media | |  | It's me again, back with yet another piece on native advertising. Before you yawn and click the "next" button, allow me to explain my relentless effort in writing about this topic. In the recent SES conference in Hong Kong, I spoke about native advertising and how we did it on Education Post. The session was one of the three concurrent sessions that afternoon. It occurred to me that my session was probably the least attended one and those who did sit through the session seemed more... |
FedEx Vines for New One Rate Shipping Service
FedEx has created holiday-themed videos to get the word out about its new flat rate offering.
Lisa Lacy | Strategies | Print version Google Glass: Half Empty or Half Full?
Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing possibilities.
Jack Aaronson | ROI Marketing | Print version Tap Into Affordable Expertise for Publisher Success
In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level talent network that can help publishers drive distribution and find success in new markets.
Jeanniey Mullen | Publishing | Print version Five Ways To Get Creative in Paid Search Campaigns
Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad message and even landing page creativity.
Kevin Lee | Paid Search | Print version IAB Attempts To Set Industry Standards for Native Advertising
As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry
Liva Judic | Display Advertising | Print version Applebee’s Tableside Tablets to Bring Interactivity to Dining
Applebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an interactive experience.
Mary Lisbeth D'Amico | Strategies | Print version 3-2-1 Nurturing Technique for Lead Generation
It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown.
Mathew Sweezey | Marketing Automation | Print version Don't Tell Your Brand Story Without Display Ads
Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb trail that will lead consumers straight to your door.
Tessa Wegert | Media Buying | Print version Retiring Reports & Deleting Dashboards
Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious because you knew just where to look and from which direction?
Jim Sterne | Verifying Business Value | Print version Cutting Through the Consumer Data Clutter This Holiday Season
We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean retailers should take their foot off the gas.
Nathan Richter | Conversion & ROI | Print version |
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