Don't You Know Who I Am?! A Cautionary Marketing Tale
Katrina Conn | Advanced Email Marketing |       |  | Those of us who have an affinity or direct loyalty for one brand or another have our reasons. There may have been content at a given time that really grabbed our attention and truly stood out among the competitive landscape. Maybe we're self-proclaimed high-end shoppers (or bargain shoppers for that matter), always looking for the next great deal that comes along. Whatever the reason, undeniably, we've chosen to keep an eye peeled to the happenings of that brand - just in case. Don't... |
New Year is the Time to Give Abandoned Cart Emails a Makeover
Jim Davidson | B2C Email Marketing | |  | When was the last time you updated your abandoned cart reminder email? I mean really overhauled that sucker? It's probably been a while, right? While a fresh coat of paint - updated images, footer and a solid QA check - is fine, it's time for you to truly revisit your abandoned cart reminder strategy. We all know that shopping cart abandonment rates continue to increase but do you know why your customers are abandoning the cart? Let me rephrase that, do you know what your customers... |
Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers
Jim Davidson | B2C Email Marketing | |  | Every marketer has heard the alarm: "Shopping cart abandonment is increasing!" Many marketers have hit the snooze button, even though cart abandonment reminder emails are a proven revenue generator. While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Sticker shock, indecision, comparison shopping, technical issues... we all know the laundry list of reasons shoppers abandon carts. However, there are many other factors that... |
Email Subject Lines and the Brain
Justin Williams | Advanced Email Marketing | |  | The inbox is a crowded place. Your message is competing along with hundreds of others that are from people who are likely more important to the recipient than your brand. How can you break through the arena of the inbox and stand out? Use your brain, or more accurately, use your recipient's brain. The human brain is an interesting machine, filled with paradoxical mechanisms. It's so interesting that for almost 150 years many scholars have made it their primary focus. Years of study... |
Is Your 'Do Not Reply' Email Address Sending the Right Message?
Kara Trivunovic | Advanced Email Marketing | |  | As a practitioner in the email marketing space, my being truly impressed with an email experience doesn't really happen that often. After all, a brand doing what it "should" is an expectation that I have - because I know they can. But I had a unique experience with a brand recently that I thought would be extremely valuable to share with all of you. You may not deem this an "advanced" email marketing tactic (yet), but the reality is that…well, it is. Your customers have come to... |
Complex Sales and the Persona Creation Process
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
Bryan Eisenberg | ROI Marketing | Print version No.8 Most Read Article of 2013: Cannes 2013 Video: MMA & Mondelez - Every Moment Is Mobile
The Mobile Marketing Association's (MMA) Greg Stuart and Mondelez International's Bonin Bough talk to ClickZ about the new positioning announced at Cannes Lions.
Melanie White | Mobile | Print version 25% of Fortune 500 B2B Companies Have Adopted Marketing Automation
What can we learn as marketers from this research?
Mathew Sweezey | Marketing Automation | Print version J&J Medical: An Omni-channel Approach to Consumer Journey [Video]
Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy.
Mandeep Grover | Healthcare & Pharma | Print version No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
Benjamin Spiegel | Search Marketing | Print version Email Marketing Isn't Dead - You're Probably Just Using It Wrong
Your challenge as a marketer is to understand these savvier consumers and reach them with relevant, engaging content that speaks to them individually - not as a demographic.
Jon Miller | Marketing Automation | Print version No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
John Gagnon | Paid Search | Print version Using a Popover as an Acquisition Tactic
Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants?
Tia Matsumoto | B2C Email Marketing | Print version Happy Holidays from ClickZ!
As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you all the very best over the holidays and for the coming New Year.
ClickZ | Publishing | Print version 2013 a Great Year for Twitter Users, Advertisers & Investors
From launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investors.
Jessica Lee | Social Media | Print version |
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