Social Media Smarts: When It Comes to Social Network Marketing, Niche is the New Black

December 4, 2013 Social When It Comes to Social Network Marketing, Niche is the New Black Paul Chaney  |  Social Media Smarts  |             If you thought all social networking activity took place on Facebook, Twitter, LinkedIn or Google+, think again. There is a preponderance of niche social networks that appeal to nearly every interest and taste. Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups, and there's good rationale for their existence. Rather than connecting people with family and friends across their social graph, the nexus of these communities... Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video] Adaline Lau  |  Social Media  |             Interest in Twitter as a marketing platform is growing rapidly in the Southeast Asia region, according to Parminder Singh, newly appointed managing director for Southeast Asia, India, Middle East and North Africa. His advice for brands in 2014: “Marketers should look at their personality and voice of brand and try to reflect it on social media.” He also encouraged them to develop muscle memory for real time Twitter moments. For instance, Singh, a marathon enthusiast, tweeted... Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013 Charlie Pownall  |  Social Media  |             Calling someone a bitch isn't the most obvious way to win her affection. And to do it online in front of their friends, their friends' friends and your customers as a whole can terminate a relationship instantly, as fancy Kuala Lumpur-based patisserie Les Deux Garcons discovered earlier this year during its spectacular self-destruction on Facebook. The incident is one of many social media meltdowns across Asia-Pacific this year. Yet while outright corporate stupidity will always... Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service Lisa Lacy  |  Strategies  |             Four Seasons Hotels and Resorts has received access to Place Pins, a Pinterest feature that launched November 20. It enables guests to view their boards as maps and has additional details, like addresses and phone numbers. According to Four Seasons, Pinterest's Place Pins better assist in trip planning and uncovering local content. "Pinners can pin locations to create virtual maps, perfect for planning those next getaways," the brand says. Four Seasons also says Place Pins will... What’s the Real Value of Twitter for Brands? Roger Katz  |  Social Media Smarts  |             For brands, the key objective on all social platforms remains consumer engagement. Because content-focused social promotions are a perfect means for fuelling engagement -- and Twitter is an unmatched platform for broadcasting content -- the opportunities for delivering promotions on this platform are enticing. So what kinds of social promotions are most successful on Twitter? Generally speaking, those that foster a sense of urgency and ask for immediate participation elicit the best... What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014 Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before. Jennifer Wolfe  |  Data-Driven Marketing  |  Print version 2013 Year in Review: Email Marketing Winners & Losers Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pans from notable events in email marketing over 2013. Dave Hendricks  |  Email Marketing Optimization  |  Print version Prepping for 2014: Perform a Content Audit in 5 Steps A good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your best pieces and give you a guide for what content gaps you may need to fill in 2014. Ellen Valentine  |  Marketing Automation  |  Print version How to Master Blogging Even If You Suck at Writing Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. Luke Summerfield  |  Publishing  |  Print version 5 Black Friday and Cyber Monday Marketing Tips for 2014 Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Liva Judic  |  Retail  |  Print version Top 5 Digital Marketing Trends of 2014 Digital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Navneet Kaushal  |  Strategies  |  Print version FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Matt Kapko  |  Politics & Advocacy  |  Print version Jack Daniel’s Celebrates Bad Gifts & Holiday Sweaters in #ItsTheThoughtThatCounts Rather than hiding bad gifts and ugly Christmas sweaters, Jack Daniel's says consumers should instead photograph their awful gifts and share them across social media for the world to see, by tagging them with #ItsTheThoughtThatCounts. Lisa Lacy  |  Strategies  |  Print version New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey] Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on brands Yuyu Chen  |  Ad Industry Metrics  |  Print version More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study] A November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Yuyu Chen  |  Ad Industry Metrics  |  Print version RSS   Webinars Upcoming Events Well, Hello There: Communicating in Your Customer's Language December 5, 2013 1:00pm ET / 10:00am PT PPC Pause and Reflections for 2013 December 12, 2013 1:00pm ET / 10:00am PT SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014   Featured Jobs White Papers Associate Online Marketing Manager Associate Online Marketing Manager (Outlook Amusements) - BurbankLocated in the heart of the Burbank Media District, Outlook Amusements, Inc. is... Pay-Per-Click Marketing Specialist Pay-Per-Click Marketing Specialist (VONT) - WestbrookVONT is seeking an experienced PPC Marketing Specialist to join our growing team on-site in... State of Digital Marketing Talent Online Marketing Institute December 02, 2013 Webinar: Authoring Your Way to the Semantic Web 3.0, Covario ClickZ Academy November 15, 2013 The Digital Marketing Agency's Guide to Call Tracking LogMyCalls November 14, 2013

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