Tap Into Affordable Expertise for Publisher Success
Jeanniey Mullen | Publishing |       |  | A new (old) route to publisher success? Tap the experts, affordably. In the publishing world, partnerships are key to driving distribution and success. Many times I have found that the right partner can introduce your publication to an entirely new world of soon-to-be fans. Finding those partners and distribution outlets can be challenging, time consuming and costly. In my search for "a better way" to thrive, I came across a new company in the US (the operation has been around... |
IAB Attempts To Set Industry Standards for Native Advertising
Liva Judic | Display Advertising | |  | As the Federal Trade Commission (FTC) starts to look into the ecosystem of native ads in an attempt to better understand and serve consumers' interests, the Interactive Advertising Bureau (IAB) - whose members are likely to be the most affected by any FTC decision - is throwing its weight in with a “Native Advertising Playbook” to try to set industry standards. The Issue At stake is the unclear limits between editorial content and advertorials. This is the border between two... |
Don't Tell Your Brand Story Without Display Ads
Tessa Wegert | Media Buying | |  | It's been a year since the launch of Coca-Cola Journey, an ambitious project that eschewed traditional corporate marketing in lieu of consumer-oriented content. Introduced in November of 2012, Journey is a corporate site in online magazine's clothing, featuring articles, videos, and "more than 70 other pieces of original content." It has everything you'd expect of a consumer magazine, including a list of its most-read posts of the year. One is a recipe. The rest? Branded stories. ... |
Sponsored Article: Game on- Turning the Lights on With Viewability
ClickZ | Video | |  | Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans. Now imagine this is the first time such a game is set to play at night. All the stakeholders agree: the field needs to be properly illuminated so the game, and by extension the league, can be successful. Next envision there’s a collective decision made that allows the coaches and... |
Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago
Greg Jarboe | Video | |  | According to The Unruly Viral Spiral, the sharing of video ads has increased almost 50 times over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006, charting the extent to which many advertisers are using social video to amplify their brand. The Unruly Viral Spiral has charted the three most shared ads across the social web every year since 2006 and also tracks their number of all-time shares since launch.... |
FedEx Vines for New One Rate Shipping Service
FedEx has created holiday-themed videos to get the word out about its new flat rate offering.
Lisa Lacy | Strategies | Print version Google Glass: Half Empty or Half Full?
Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing possibilities.
Jack Aaronson | ROI Marketing | Print version Five Ways To Get Creative in Paid Search Campaigns
Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad message and even landing page creativity.
Kevin Lee | Paid Search | Print version The Evolving Role of Social Media in Healthcare
Doctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Patients who have transparent access to information on providers could benefit from better health outcomes.
Himanshu Sareen | Social Commerce | Print version Twitter Retargeting, in 140 Characters or Less
The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing initiative that makes it possible to target Twitter users based on their actions across the Web.
Ben Plomion | Social Media | Print version Applebee’s Tableside Tablets to Bring Interactivity to Dining
Applebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an interactive experience.
Mary Lisbeth D'Amico | Strategies | Print version 3-2-1 Nurturing Technique for Lead Generation
It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown.
Mathew Sweezey | Marketing Automation | Print version Twitter Unveils Tailored Audiences Retargeting Product
Twitter has unveiled Tailored Audiences, a retargeting option for advertisers that allows targeting of Promoted Tweets and Accounts based on external user data. Is it an FBX competitor, or will advertisers see the value in both?
Miranda Miller | Social Media | Print version Why Doesn’t Social Influence Shopping More?
Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report say about Thanksgiving and Black Friday retail sales?
Michelle Killebrew | Social Media | Print version Retiring Reports & Deleting Dashboards
Remember when you were first bit by the analytics bug? That joy of insight discovery? That feeling of being a data detective, uncovering the obvious because you knew just where to look and from which direction?
Jim Sterne | Verifying Business Value | Print version |
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