Back to Basics: Email Marketing Metrics
Tia Matsumoto | B2C Email Marketing |       |  | One of the most appealing aspects of email marketing is the ability to measure its success. As the mid-year approaches, let's get back to basics and review some campaign metrics and their usefulness in measuring email marketing success. This is particularly important before attempting to integrate with other digital channels and trying to quantify the relative impact of email as a business driver. Analyzing performance metrics can be a bit more challenging than it may initially seem.... |
100 Years of Email Marketing Success with These 2 Timeless Tips
Justin Williams | Advanced Email Marketing | |  | ‘Tis the season of marketing predictions. Now that 2013 is over, what will 2014 bring? Next year, once 2014 has passed, the question will become: what will 2015 bring? While I respect the importance of looking ahead and thinking about what's next - and the natural tendency to do so around January 1st every year - too many marketers are still missing the strategies that are core to effective campaigns. These strategies will make marketing effective not just in 2014, but for the... |
Gmail's Quality Paradigm: Email Opens Down, Conversions Up
Liva Judic | B2C Email Marketing | |  | Emails sent to Gmail users now drive higher purchase values while scoring lower open rates, according to studies conducted by email marketing firms. Open Rates Fall Sailthru published its Black Friday and Cyber Monday report, confirming ClickZ's earlier prediction that the rolling out of tabs would be more of an opportunity than a threat: open rates fell 12.8 percent for Gmail on Black Friday and shrunk 7.5% on Cyber Monday. This compares with an aggregated 5.2 percent increase... |
Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect
Guest | Advanced Email Marketing | |  | By guest columnist David A. Steinberg, XL Marketing The holiday season is upon us. It's a time of celebration, family, reflection and a seemingly endless barrage of commercial emails. If it seems like your inbox is stuffed with more "save 50 percent today" and "free shipping" messages than usual, you're right. The four most popular days for major online retailers to email their subscribers are: Cyber Monday, Free Shipping Day (December 17, the last day for free standard shipping),... |
What To Do with Long-Term Inactive Email Subscribers?
Derek Harding | Email Marketing Optimization | |  | Right this minute, I'm sitting in Salt Lake City airport thinking about the excellent conversation we had around long-term inactives at Email Insider Summit. This is such a deep and broad topic that in some areas, we really only scratched the surface. Some truths really came through that I think warrant reiteration. 1. What Constitutes an Inactive Varies Enormously This may seem obvious, yet all too often, marketers are given simple one size fits all recommendations about inactives,... |
Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series
The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series.
Lisa Lacy | Strategies | Print version Finding Success by Identifying Personal Bias in Business
The reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface.
Chris Copeland | Strategies | Print version SNOW Magazine: Digital Publishing Done Right
Barbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the content.
Jeanniey Mullen | Publishing | Print version Five Advanced Geo-Advertising Tips for Paid Search Marketers
Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns.
Kevin Lee | Paid Search | Print version Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems
There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in 2014.
Ben Plomion | Marketing Automation | Print version 2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]
Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video.
Josh Bledsoe | Paid Search | Print version Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network
Foursquare just closed a $35 million Series D round to fund the expansion of their ad network.
Liva Judic | Display Advertising | Print version Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake
Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s.
Jessica Lee | Search Marketing | Print version U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data.
Greg Jarboe | Video | Print version Vanity URLs Coming to Twitter's Vine Users December 20
Verified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23.
Lee Bell | Social Media | Print version |
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