Twitter update includes ability to send photos via direct message Twitter's revamped mobile application, which launched on Tuesday, allows users to send photos to one another via direct message. That makes Twitter a much more fully featured private-messaging service, but could also mean new risks for indiscreet users. "Accidental public DMs just got sooooo much more interesting," one user tweeted. Wired.com (12/10), The Wire (12/10)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Why NBC's digital chief jumped ship for Twitter NBC executive Vivian Schiller will be taking over as Twitter's head of news partnerships in 2014, and she writes that she wants to be Twitter's "in-house evangelist" for journalists and media organizations. Twitter is the perfect organization to take risks and build new ways of making and distributing the news, Schiller writes. "Twitter is a company as exuberantly optimistic as any I've seen," she writes. "... There is a belief that everyone who works at Twitter has the power to have a deep and lasting impact." LinkedIn/Vivian Schiller (12/10)  | Download: The Display Advertising Playbook
Whether you're new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. Get the playbook to:
• Understand the impact of real-time bidding (RTB)-powered display
• Measure your campaigns beyond last click data
• Learn more about what drives your conversions
Get the fundamentals. |
 | Twitter Mirror aims for the backstage celebrity tweet Twitter is making it easier for celebrities to post snapshots of themselves with an ornate "mirror" -- actually a framed tablet device -- that allows celebrities to primp and pose before tweeting a photo. The Twitter Mirror will be hung backstage at glitzy televised award ceremonies and other shows as part of a bid to encourage second-screen Twitter use during the events. "Our job is to get everyone at home on Twitter to say, 'Oh my God, watching TV with Twitter is so much fun,' " says Twitter TV chief Fred Graver. The Wall Street Journal (tiered subscription model) (12/10) Target offers microsite pegged to Pinterest Target is offering a custom microsite that highlights top items pinned on Pinterest and well-reviewed items at Target. "Target Awesome Shop is designed to create a curated shopping experience while providing guests a new opportunity to discover great, socially trending Target products," spokesman Eddie Baeb said. MobileCommerceDaily.com (12/10)  | Exclusive Event!
Is your business David or Goliath? Hear Malcolm Gladwell discuss Competing in Today's Marketplace, Dec. 17. OPEN Forum. RSVP Now. |
 | | Trending Articles from Advertising Age | Free access for SmartBrief readers
| Commentary: Stealing rivals' social media ideas is a fine idea Marketers should make a point of staying up to speed on their rivals' social media efforts, writes Kristi Hines. You're probably aiming for the same customers, and using many of the same tools, so borrowing ideas or learning lessons from rival brands can be a smart way to save time and avoid making basic mistakes, she writes. "Chances are your competitors have done all the hard work and all you need to do is look for it," Hines writes. SocialMediaExaminer.com (12/10) Gift seekers are turning to social; here's how to grab them Nearly two-thirds of shoppers seeking holiday gifts turn to social media for recommendations, write Anna Kassoway and Ana Méndez-Villamil of Crowdtap. To make sure your brand is well represented on social sites, be sure to monitor what consumers are sharing, invite them to participate in your content creation, and don't forget about Pinterest -- which nearly half of holiday shoppers say they'll look to for ideas. SmartBrief/SmartBlog on Social Media (12/11) | Social media slip-ups say a lot, psychologist says Social media gaffes -- sending a private message publicly or posting personal comments on a branded account -- can be revealing, psychologist William Braun says. Underlying wishes and desires tend to burst out when they're least welcome or expected, Braun says. "This is why we usually react to such slips with embarrassment, shock or horror," he says. BuzzFeed (12/10) |  | The ability to send photos -- along with a far more prominent Messages button -- lets Twitter insinuate itself into the messaging wars." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment