Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
Derek Harding | Advanced Email Marketing |       |  | The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there hadn't been an announcement from Google. I wasn't the only one who noticed, either. There is no doubt there will be cries that Google has, once again, killed email marketing. But to understand what impact this may have requires that we start by understanding what has changed. Email messages are,... |
5 Tips for Online Surveys that Build Relationships and Drive Sales
Jeanne Jennings | Email Marketing | |  | Online surveys are a great way to learn about your e-mail subscribers. You can do surveys to get a read on just about anything, from customer satisfaction after a purchase to how readers feel about your free e-mail newsletter. But here's the thing to keep in mind: no matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Do it well and you'll not only get the answers to your survey questions,... |
The First Mobile Holiday Season Gives Marketers New Audience Segments
Guest | Advanced Email Marketing | |  | Guest column by Tom Sather, Sr. Just as we all predicted, the first-ever mobile email holiday season is finally here. Thanksgiving weekend and the unofficial holiday shopping kickoff saw nearly 60 percent of marketing messages opened on mobile devices. This is great news for email marketers whose campaigns are poised to become even more effective, but it introduces a new complexity: Mobile devices aren't just different screens to design for - they're the equivalent of distinct audience... |
2013 Year in Review: Email Marketing Winners & Losers
Dave Hendricks | Email Marketing Optimization | |  | Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Was 2013 The Year of Email? What happened in 2013 that kept email as undisputed killer app of the internet? These are the events that stood out for me. Add yours in the comment section. 2013 Innovation Winner: Google's Tabbed Inbox Inbox innovation was a really big deal in 2013. Google's new tabbed user experience really got the market excited, and in some cases agitated. ... |
Email Behavior Insights: What One Says Versus What One Does
Kara Trivunovic | Email Marketing | |  | As brands strive to drive both relevance in their email marketing messages and engagement within their email subscriber universe, it is important that they have the data they need to make that happen. As you begin to align the data you have versus the data you need to drive that relevance, you may find that there are gaps. The next natural questions then become: "What are the best ways to fill those gaps?" and "Do we use behavioral data, or do we ask our customers to provide it?"... |
SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level
Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women.
Tim Nichols | Analyzing Customer Data | Print version Welch’s Asks Consumers to Pass a Glass
Welch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com.
Lisa Lacy | Strategies | Print version 3 Google Universal Analytics Upgrade FAQs
To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analytics upgrade process.
Robert Miller | Actionable Analysis | Print version B2B Marketers: Combat the Cheap Email Effect with Triggered Communications
Thanks in large part to social and the vast array of content that marketers produce today, email is going through a renaissance. Gone are the days where batch and blast represents the primary communication medium.
Kevin Miller | Marketing Automation | Print version Tips for Making Your E-Commerce Website SEO Friendly
With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful.
Christian Arno | SEO | Print version Cyber Monday 2013: Largest Online Spend in U.S. History
Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history.
Jessica Lee | Ad Spend | Print version VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising
Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views.
Liva Judic | Display Advertising | Print version TNT's MobCity "Adaptweetion" Further Blurs TV & Social
The first screenplay to be released over Twitter is one more step towards screen convergence.
Mary Lisbeth D'Amico | Social Media | Print version FedEx Vines for New One Rate Shipping Service
FedEx has created holiday-themed videos to get the word out about its new flat rate offering.
Lisa Lacy | Strategies | Print version Google Glass: Half Empty or Half Full?
Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing possibilities.
Jack Aaronson | ROI Marketing | Print version |
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Associate Online Marketing Manager (Outlook Amusements) - BurbankLocated in the heart of the Burbank Media District, Outlook Amusements, Inc. is... | | | | |
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