Mobile Demand Will Rocket with Improved People-Based Targeting
Dana Hayes Jr. | Media Planning |       |  | Whether you have been a long-time cross-channel marketer or have focused your efforts on more emerging platforms such as mobile, you've at one time or another, over the past 5 years, experienced the limitations of tracking and targeting. For those of us working across channels, the limitation has been that our legacy option of cookie data is insufficient in the mobile landscape. We have the need for more (and improved) options. I have some good news and... some more good news.... |
Will Programmatic Premium Buy Overtake RTB in China?
Charlie Wang | Display Advertising | |  | A couple weeks ago, iResearch released the 2013 China DSP (demand-side platform) Market Trends Report. It proved that DSP is definitely the hottest digital marketing trend in China this year. The latest figures showed DSP display ad spending growing at 179 percent in 2013, and will continue to grow at a significant rate over the next 4 years. Will PPB overtake RTB? Growth aside, iResearch also made a very interesting prediction: PPB (programmatic premium buying) will become... |
Snapchat Debate: A Deep Dive Into the Advertising Opportunity
Liva Judic | Display Advertising | |  | This article has been updated to include additional information. Snapchat baffled everyone by turning down a $3 billion buyout offer from Facebook, hoping for higher valuation to come. The big question is whether (and how) the platform will be leveraging its 400 million daily snaps to generate revenue. Needless to say, both the easiest and toughest answer is a three-letter word: ads. We explored this possibility with agencies and digital influencers at each end of the spectrum... |
Return of the King: Lebron James Masters the Personal Brand Rebound
David Toner | Video | |  | Lebron James has been such a fixture in the sports and marketing worlds for so long, it can be difficult to remember he's only been in the NBA since 2003. Along the way, Lebron and LeBrand have been multimedia fixtures, exploited by and exploiting media channels. Today, we are seeing the intersection of social media and sports, for better or (more often) for worse; witness the summer of Heisman winner Johnny Manziel and the current Twitter battle between the Knicks' JR Smith and... |
Be Thankful for These 10 Online Marketing Trends
Kristin Kovner | Media Buying | |  | As we take time this week to give thanks for our friends, family, and loved ones, remember that as marketers, we have a lot to be thankful for, as well. Below, a list of 10 trends I'm grateful for -- because these developments make our work easier, more effective, or simply more fun! 1. A Fundamental Shift in Buyer Mindset from Placements to Audiences. For ages, we've been talking about the importance of reaching the consumer wherever he or she is. Finally, as Big Data and... |
Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients
Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients.
Liva Judic | Data-Driven Marketing | Print version Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service
Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery.
Lisa Lacy | Strategies | Print version Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing
Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win.
Liva Judic | CPG | Print version What’s the Real Value of Twitter for Brands?
That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for a more social, mobile 2014.
Roger Katz | Social Media Smarts | Print version Marketing Automation Sounds the Death Knell for Cold Calling
Cold calling is not dead. It is hanging on, undead, ready to suck the life out of the caller and precious time from the unsuspecting soul that picks up. Marketing automation is ushering in the twilight era for cold calling.
Christian Nahas | Marketing Automation | Print version 6 Steps to Boost Holiday Sales per Customer with CRM Software
Although a few 2013 holidays have passed, it's not too late to leverage the power of CRM and capture added sales for the rest of the holiday shopping season.
Ramon Ray | Marketing Automation | Print version Digital Advertising for Business Results
In the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results.
Carl Griffith | Strategies | Print version Happy Thanksgiving From the ClickZ Team
On behalf of the entire team at ClickZ, we wanted to wish all of our readers a Happy Thanksgiving.
Melanie White | Marketing | Print version British Airways Inspires Travel with Choose-Your-Own-Adventure Video and Digital Billboards
Two digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, according to a rep.
Lisa Lacy | Strategies | Print version Manischewitz Looks to Thanksgivukah for Market Expansion
Manischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especially its healthy chicken broth.
Susan Kuchinskas | Strategies | Print version |
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