Responding to Changes Like Gmail Image Caching
Justin Williams | Advanced Email Marketing |       |  | Recently, Google announced that Gmail will now serve all images through its own proxy servers. This is good news for users-the change removes the need for a user to click "display images" and provides a more secure experience. However, the change caused a stir in the email marketing community. As others have pointed out, Gmail's new feature could actually benefit marketers by allowing more users to see email creative in its full visual glory by default. The downside is a potential... |
Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
Kara Trivunovic | Email Marketing Best Practices | |  | Jonah Berger, author of Contagious: Why Things Catch On, recently spoke at Shop.org Summit on characteristics that make products and ideas go viral. According to Berger, there are six STEPPS (Social Currency, Triggers, Emotions, Public, Practical Value and Stories) which, if incorporated, make your concept much more likely to be shared with others. As email marketers, we strive to have our emails shared; in fact, it's often a campaign KPI we measure to determine success. Berger's... |
Coding Email Templates for Responsive Design: Part 1
Dave Hendricks | Advanced Email Marketing | |  | This column was co-authored by Graham Gnall of Live Intent. In an increasingly mobile world, populated by email users who routinely swap between devices as often as they blink, adapting your email code to be responsive and render beautifully on any client or device may no longer be a matter of preference, but rather of survival. I've eschewed opinions in favor of high-level, practical how-to facts for today's article: How to code your email templates for responsive design. Pre-Design... |
Email Performance Testing: Look at the Trees – and the Forest
Jeanne Jennings | Email Marketing Best Practices | |  | Testing is great. I love testing; one of the reasons I love e-mail is all the data you get. There's so much information on how readers are interacting with your message, much more than you get from postal direct mail. When you're doing e-mail testing, many people (myself included) tend to focus on the trees, not the forest. It's about the results of that specific send or, in the case of triggered messages, the days or weeks it takes to get statistically significant results. But a... |
Digital Outlook 2014 – The Year of Marketing Technologies
Ohad Hecht | Email Marketing | |  | It’s that time of the year where we summarize the past 12 months and try to forecast the main trends for 2014. So here are my predictions: Existing channels vs. emerging channels Viva la email: customers still love email and marketers will yield strong conversions with the channel. SEO (search engine optimization) still remains strong with the website being the main hub of the digital strategy. Google rules. Mobile explosion with more HTML5 mobile sites vs. Apps. Video... |
The Only Story That Mattered in 2013
Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untroubled.
Andrew Edwards | Actionable Analysis | Print version Fake It Till You Make It: Buying Premium Placements on the Google Display Network
Learn how to sneak in the back door and target premium websites as placements through your AdWords display campaigns.
John A. Lee | Search Marketing | Print version Back to the Future: Are Happy Days Here Again?
Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to the basics. But who does it better?
David Toner | Video | Print version 9 Holiday Anthems for Digital Marketers
Columnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along.
Alan Cutter | Strategies | Print version TBWA\Digital Arts Network: Using Data to Power Creativity [Video]
Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why.
Adaline Lau | Agency Spotlight | Print version Rakuten to Focus on Content Marketing in 2014 [Video]
Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marketing for the region and worldwide.
Adaline Lau | Retail | Print version Make Mobile a Priority in 2014
Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why.
Jermyn Toh | Mobile | Print version Facebook Exec Hacks for a Cause: Typhoon Haiyan [Video]
Sixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social technology for social good.
Adaline Lau | Social Media | Print version U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013
Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter.
Liva Judic | Ad Industry Metrics | Print version Allstate Holiday Home Decorator Enables Virtual, Educational Trimmings
The site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them.
Lisa Lacy | Strategies | Print version |
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