How to Master Blogging Even If You Suck at Writing
Luke Summerfield | Publishing |       |  | If you're like the majority of people, writing probably does not come naturally. Writing is a skill and just like any other skill it takes a great deal of time and energy to get good at it. But if this is the case, how can we as marketers -- already juggling a full plate -- learn how to write effectively? In this article, we will cover a number of ideas that you can use to help create amazing content even if you're not the world's best writer. Voice Dictation The world of voice... |
FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop
Matt Kapko | Politics & Advocacy | |  | Publishers and advertisers have been purposefully deceiving consumers for decades with ads meant to look, act and feel like editorial. The practice has blossomed online of late in the form of native advertising, but now the Federal Trade Commission is poised to step in with new regulations. Tomorrow the FTC will host a workshop entitled “Blurred Lines: Advertising or Content?” to explore how much overlap exists between editorial and advertising online, and just how deceptive... |
More Than Half of Advertisers Cannot Measure Digital Video Campaigns [Study]
Yuyu Chen | Ad Industry Metrics | |  | Six in every ten advertisers lack the tools and real-time data to measure the effectiveness of digital video campaigns, according to the recent Digital Video Study by BrandAds. More than half of the advertisers surveyed responded that the tools available are too expensive or create too much operational overhead. Data is another great limitation, as 19 percent of respondents said that data comes in too late, and 11 percent are not able to acquire useful data. BrandAds Digital... |
Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season
Paul Bremer | Video | |  | This promises to be a top holiday shopping season, with consumers more mobile and more social than any seasons prior. Retailers are embracing the trend by investing in innovative apps, mobile friendly websites, and mobile-optimized tools like wish lists, gift registries, and instant coupons. While these mobile tools are great, the first task, as brands compete for share amid all the noise, is driving consumers to these mobile sites in the first place. To do this, brands will need... |
Native Advertising Litmus Test: 4 Questions to Ask of Your Content
Leah Block | Media Planning | |  | Native advertising is one of the hottest buzzwords in the industry these days, as advertisers and marketers try to connect with consumers in unique and meaningful ways. eMarketer recently reported in June that sponsored content spending would rise by 22 percent between 2012 and 2013, up to $1.88 billion. In addition, eMarketer is also projecting that sponsored content spend will rise further to $3.08 billion by 2017. So why is native advertising so popular these days? The answer... |
What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014
Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging and track data across platforms. CMOs have more to manage than ever before.
Jennifer Wolfe | Data-Driven Marketing | Print version 2013 Year in Review: Email Marketing Winners & Losers
Before everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pans from notable events in email marketing over 2013.
Dave Hendricks | Email Marketing Optimization | Print version When It Comes to Social Network Marketing, Niche is the New Black
Niche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities is shared interests and passions, or their "interest graph."
Paul Chaney | Social Media Smarts | Print version Prepping for 2014: Perform a Content Audit in 5 Steps
A good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your best pieces and give you a guide for what content gaps you may need to fill in 2014.
Ellen Valentinenbsp; | Marketing Automation | Print version 5 Black Friday and Cyber Monday Marketing Tips for 2014
Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014.
Liva Judic | Retail | Print version Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]
Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards real time content marketing.
Adaline Lau | Social Media | Print version Top 5 Digital Marketing Trends of 2014
Digital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate.
Navneet Kaushal | Strategies | Print version Jack Daniel’s Celebrates Bad Gifts & Holiday Sweaters in #ItsTheThoughtThatCounts
Rather than hiding bad gifts and ugly Christmas sweaters, Jack Daniel's says consumers should instead photograph their awful gifts and share them across social media for the world to see, by tagging them with #ItsTheThoughtThatCounts.
Lisa Lacy | Strategies | Print version New Brand Advocacy Index Measures Impact of Word-of-Mouth Recommendations [Survey]
Boston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on brands
Yuyu Chen | Ad Industry Metrics | Print version The Next Wave in Shopper Marketing: Micro-Location in the Retail Space
iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bluetooth Low Energy to transmit data to a compatible mobile device. See how retailers can use this technology to offer highly relevant, in-store offers.
Benjamin Spiegel | Search Marketing | Print version |
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