Text-only service could help Twitter in emerging markets Twitter is enabling a stripped-down, text-only version of its mobile service, making tweets more accessible to users with mobile devices that lack Web connections. "It's a way to give a first taste to users of what Twitter is about, especially outside the U.S.," says Olivier Bartholot of Myriad, a software company that is working with Twitter on the service. TechCrunch (12/8)  | Exclusive Event!
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 | Should Facebook let users press "sympathize" for sad content? Facebook reportedly is mulling the addition of a "sympathize" button to promote interaction with content that would be inappropriate to "like." That's part of a broader trend toward the categorization of content according to the moods and emotions it triggers, Brian Feldman writes. "At the end of the day, all these buttons do is signify that readers aren't sociopaths and can recognize basic social cues," Feldman writes. The Atlantic Wire (12/9)  | Download: The Display Advertising Playbook
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 | | Most Read by Marketing Decision Makers | | DiGiorno delivers with "Sound of Music" tweets DiGiorno won thousands of new followers last week by tweeting along with a live broadcast of "The Sound of Music." The stunt wasn't planned in advance, says Brand Manager Brian Linz, and account operators had to be careful not to take things too far while tweeting about Nazis and singing nuns. "We always have guardrails established where No. 1 it needs to be inclusive humor. We would never want to rub someone the wrong way," Linz says. Advertising Age (free access for SmartBrief readers) (12/6) These Tumblr ads made a splash in 2013 Brands are getting the hang of Tumblr, with some sponsored content showing off creative marketing ideas and building big buzz in the process, Christopher Heine writes. Among the year's best campaigns: A post showing one of the minions from "Despicable Me 2" dressed as a French maid; an animated GIF showing dancing Converse sneakers; and a clip of Leonardo DiCaprio, as Jay Gatsby, toasting the viewer with a glass of champagne. Adweek (12/8) | Spelling counts for social media marketers, survey shows Poor spelling and grammar are consumers' top peeves when it comes to brands' social media efforts, according to a survey of U.K. consumers. More than 4 out of 10 people complained about brands' spelling and grammar, while a quarter of consumers most resented aggressive salesmanship. Business Insider (12/6) | The devil wears Prada, and her assistants tweet about it Magazine editors still need assistants willing to fetch coffee and put out fires, but they're increasingly also looking for people capable of running a Twitter account or updating the magazine's Facebook page, recruiters say. "I need somebody completely up and running in the 21st-century style, with all the digital and social media bells and whistles," says Richard David Story, who hired Anna Wintour's assistants at Vogue. The New York Times (tiered subscription model) (12/8) | Old Peruvian telephone is cited as engineering marvel Not much remains of Peru's pre-Columbian Chimu empire, but Maryland's National Museum of the American Indian holds a telephone created about 1,200 years ago. The device, which transmits sound between gourd handsets using a length of twine, was "a tool designed for an executive level of communication," says curator Ramiro Matos, and its use was probably restricted to senior priests or political leaders. Smithsonian Magazine (12/2013) |  | What happened was our social media writer began with a tweet that just happened to get amazing pickup. The first tweet [got] something like 550 retweets. From there he just kept going and the momentum continued to roll where we just couldn't stop." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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